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Using Social Networking to Support Recruitment Strategies

Explore Facebook as a tool for education recruitment. Learn from examples like Indiana Department of Education and NICHCY. Utilize features like video feed, polls, and favorite pages to engage users. Follow step-by-step instructions to create and promote your page. Prepare content, logo, and administrators. Advertise through Facebook ads and integrate with Twitter for broader reach.

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Using Social Networking to Support Recruitment Strategies

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  1. Part I: Facebook Using Social Networking to Support Recruitment Strategies

  2. Look for Ideas from Other Pages • http://www.facebook.com/home.php?ref=home#!/pages/Indianapolis-IN/Indiana-Department-of-Education/99110212414?ref=ts (Indiana) • http://www.facebook.com/home.php?ref=home#!/nichcy?ref=ts (NICHCY)

  3. Another example • http://www.facebook.com/home.php?ref=home#!/GaDOE?ref=search&sid=1490616298.2379606962..1 (Georgia Dept of Ed)

  4. Administrators What do you control? If you are a page administrator, people will NOT be able to view your personal information. YOU decide what people can post to your wall: http://www.facebook.com/pages/edit/?id=92363577551 Your fans do not see this page. ONLY administrators can see this.

  5. Applications • Video feed-Do you have a recruitment video to post? • Polls-Find out information about your fan base • Favorite Pages-add these to begin your network

  6. Let’s Get Started • Does someone have an account? If not, one needs to be created. Go to: www.facebook.com to log in • Go to: http://www.facebook.com/pages/create.php to create a page • This will ask you for information to create page • Do not publish yet, this is a work in progress

  7. What You Need • Your logo • A summary of your work/mission statement • Administrators for the page

  8. Advertise your page • Promote your page and start to build your fan base • http://www.facebook.com/ads/create/?src=fbpg1&fbid=92363577551 • Promote the page with an ad now • After next meeting, change add to tell people to follow on Twitter

  9. Create badge to have on your home page • Ex: www.personnelcenter.org • You can copy the image and copy the link (the address) to your facebook page • Have your web developer link the image and hyperlink to bring people to your page

  10. Next Steps • Publish your page • Have administrators post to wall • Next meeting: Twitter

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