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Revolutionizing Urban Transit: MyTransitQuest for NYC's Commuters

MyTransitQuest is a comprehensive website designed to enhance the public transportation experience in New York City. With three intuitive search options, it helps users navigate walking routes and public transit alternatives, including real-time service advisories and unexpected delays. Catering to the 2 billion annual riders of the MTA, this platform stands out with its direct advertising and commuter-focused marketing strategies. As a sole proprietorship, MyTransitQuest aims to expand beyond NYC while collaborating with MTA to foster awareness around environmental threats and improve public transit.

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Revolutionizing Urban Transit: MyTransitQuest for NYC's Commuters

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Presentation Transcript

  1. TRANSIT QUEST TRANSIT QUEST

  2. SO, WHAT IS IT? • Website Guide with three search options • Walking and use of public transportation • At least three alternative • Scheduled service advisories • Sudden delays also considered • Result  MyTransitQuest.com

  3. LET’S GO INTO IT MORE • Public Transportation Industry • Why New York City? • MTA of NYC has 2 billion riders annually • Current Competition • Our Competitive Edge

  4. GETTING THE WORD OUT • Direct Advertising approach • Using “common commuter” newspapers • Publishing Ads for other businesses • Internet advertising: found to be the most effective form

  5. STARTUP COSTS

  6. TRANSIT QUEST: THE ENTITY • Sole Proprietorship • Filing a DBA • Outsourced functions: • Logic Software Labs • Independent Website Developer • No office space required

  7. THINKING ABOUT THE FUTURE • Reaching beyond New York City • Teaming up with the MTA: • Compromises required • Environmental Threats: • Terrorism • Raising Awareness • Reinvesting the wealth

  8. THANK YOU!

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