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Understanding the Structure of Pakistan's Apparel Industry and Its Shrinking Landscape

This lecture explores the current challenges facing Pakistan's apparel industry as it competes with neighboring countries like India, Bangladesh, Sri Lanka, and China. We will analyze the four levels of the industry structure, from raw material suppliers to manufacturers and retail outlets. Key competitive advantages and factors such as raw materials, technology, skilled labor, and regulations will be discussed. Gain insights into the industry's dynamics and what it takes for Pakistan to regain its footing in the global marketplace.

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Understanding the Structure of Pakistan's Apparel Industry and Its Shrinking Landscape

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  1. Lecture # 1 Structure of Pakistan Apparel Industry

  2. Apparel Industry is shrinking to Asia now a dayButWhy ?

  3. Pakistan’s Competitors India Bangladesh Sri Lanka China

  4. Competitive Advantage • Raw materials • Technology • Technical force • Skilled Labour • Rules and Regulations • Attitude (As a nation)

  5. Structure of Apparel Industry in Pakistan There are 4 levels • Level 1 • Level 2 • Level 3 • Level 1

  6. Level 1 Raw material (For garment) manufacturers • Yarn manufacturers • Fabric manufacturers • Fabric processors (Dyeing, printing) • Accessories manufacturers • Etc……..

  7. Level 2 • Apparel manufacturers • Apparel contractors

  8. Level 3 Sellers • Retail stores • Chain stores • Discount stores • Departmental stores • Mass merchandisers

  9. Level 4 Consumers • Men • Women • Child

  10. Have you ever heard? • Forward vertical integrated units • Forward vertical integrated units

  11. QUESTIONS ???

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