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Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy

11S201. Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy. Contents. Origin How is the price determined Related goods - Compliments - Substitutes Recent developments – How they affect marketing and pricing decisions - Increase in production of substitutes

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Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy

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  1. 11S201 Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy

  2. Contents Origin How is the price determined Related goods - Compliments - Substitutes Recent developments – How they affect marketing and pricing decisions - Increase in production of substitutes - Improvement in technology - Consumer’s expectations - Choices made by customers

  3. When did the iPad originate? Apple started the iPad on April 23, 2008. Apple began developing the iPad before the iPhone, but temporarily shelved the effort upon realizing that its ideas would work just as well as a mobile phone. Release dates United States: April 3, 2010 International:May 28, 2010

  4. DID YOU KNOW? However, the original idea of the iPad can be said to have originated from 38 years ago when a man named Alan Kay published a paper detailing a device similar to Apple’s iPad, which he called “Dynabook.” He made a number of predictions, many of which are true of the iPad that Apple released.

  5. How the price of iPad is determined Cost of production This includes the individual cost of each component as well as the cost of labour needed. Demand by consumers in the market. When the demand increases, higher dollar votes are cast for the iPad, causing prices to be increased.

  6. Related goods - Compliments • Starter Series iPad with Magic Arm • It enables users to create a straight-read teleprompter • by slotting the iPad into a mount. • iPad battery case • It is not only a charger but also as a protector for the iPad • Prevents short circuit, over-current, over-charging, and over-discharging • iCade • Once the iPad is slotted into the shelf, it looks just like a game machine in an arcade.

  7. Related goods - Substitutes • Samsung Galaxy Tab • 7-inch slate that is smaller and lighter than the iPad. • It has the same speed processor but twice the RAM. • It also has 2 built-in cameras. • Kindle • Portable e-book reader that uses wireless connectivity to enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media in some countries.

  8. Bibliography • http://alexw.me/2011/01/ipad-simulator-in-html-and-js/ • http://sg.yfittopostblog.com/tag/ipad/http://www.simplehelp.net/2010/04/03/how-to-remove-the-sent-from-my-ipad-signature-from-outgoing-email-on-your-ipad/ • http://chris.pirillo.com/when-was-the-ipad-really-invented/ • http://www.flickr.com/photos/alex_hopkins/4404319941/sizes/o/in/photostream/ • http://en.wikipedia.org/wiki/IPad • http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/08/kindle_or_ipad_-_which_will_ch.html • http://www.fonearena.com/blog/22543/samsung-galaxy-tab-coming-to-india.html • http://en.wikipedia.org/wiki/Amazon_Kindle • http://en.wikipedia.org/wiki/IPadhttp://www.reuters.com/article/2010/07/23/lgdisplay-production-idUSTOE66M00620100723http://www.telecomskorea.com/market-10004.htmlhttp://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/http://www.pcworld.com/zoom?id=204779&page=1&zoomIdx=1http://www.padgadget.com/2010/08/23/improved-ipad-shipping-times-and-apps-market-statistics/

  9. The End

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