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Unlock Revenue Potential with Gateway: Integrate Data for Growth

Discover how Gateway leverages integrated physician and consumer data to drive revenue and strategic growth opportunities for CFOs, Financial Analysts, Strategic Planners, Physician Liaisons, Marketers, and Business Development professionals. Gateway offers enterprise-wide value through services such as community benefit analysis, marketing ROI, customer analysis, value assessment, service line analysis, clinical opportunities exploration, budget/revenue scenario planning, geographic analysis, targeted physician referral strategies, high-margin opportunities identification, payment segmentation strategies, data-driven creative campaigns, growth opportunities identification, and service line trending analysis. Learn how Gateway's core strength lies in integrating physician and consumer data from the exam room to hospital discharge, providing a comprehensive view for strategic decision-making. The SRK Strategic Halo concept highlights how product lines are interdependent, creating downstream feeders for increased revenue streams. Case studies like AlleKiski Medical Center showcase how specific services feed a significant percentage of visits, demonstrating the impact of upstream and downstream connections. Innovative metrics such as household penetration, churn rate, and lag time analysis offer actionable insights for sustainable growth.

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Unlock Revenue Potential with Gateway: Integrate Data for Growth

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  1. The Search for Revenue Let Gateway open up the opportunities

  2. Gateway provides enterprise-wide value CFOs & Financial Analysts Strategic Planners Physician Liaisons Marketers Business Development • Community benefit • Marketing ROI • Customer analysis • Value • Service line analysis • Clinical opportunities • Budget/ Revenue scenarios • Geographic analysis • Targeted physician referral strategies • High-margin opportunities • Payment segmentation • Strategic tactics • Campaign measurement • Data-driven creative • Growth opportunities • Service line trending

  3. Gateway’s core strength: Integration of physician and consumer data From Exam Room… …To Hospital Discharge

  4. Gateway’s core strength: Integration of physician and consumer data

  5. The SRK Strategic Halo: Product lines are interdependent Downstream Feeders Product Line Feeders Downstream

  6. The SRK Strategic Halo: Product lines are interdependent Feeders Downstream Downstream Feeders Product Line

  7. AlleKiski Medical Center Four services “feed” 35% of CV visits from existing patients upstream Endocrinology Pulmonary CV Patients Total Visits CV Patients 35% Total Visits Gastroenterology Orthopedics

  8. AlleKiski Medical Center CV entry patients provide 18% of the visitsto these four product lines downstream Gastroenterology Pulmonary Orthopedics Endocrinology CV Patients 18% Total Visits

  9. “Its so simple and makes so much sense.” Bill Englert Vice President of Operations And Business Development Alle-KiskiMedical Center

  10. Innovative metrics Household Penetration Upstream Feeders Churn Rate Lag Time

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