Download
phoenix roundtable visual communications audit june 21 2006 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Phoenix Roundtable Visual Communications Audit June 21, 2006 PowerPoint Presentation
Download Presentation
Phoenix Roundtable Visual Communications Audit June 21, 2006

Phoenix Roundtable Visual Communications Audit June 21, 2006

113 Views Download Presentation
Download Presentation

Phoenix Roundtable Visual Communications Audit June 21, 2006

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Phoenix Roundtable Visual Communications AuditJune 21, 2006

  2. Visual Audit - General Fourteen UA units use communications in Phoenix area

  3. Visual Audit - Mechanisms • Administration units • College/department/unit • Programs and services • Events • Internal Communications

  4. Visual Audit – Type of Communications • Advertising print, TV, radio • Web • Publications Magazines, flyers, program information • Correspondence E-mail, invitations • Signage

  5. Visual Audit - Audiences • Potential students and parents • Parents of current students • Current students • Alumni • Employees/Volunteers • General • Patrons of programs and services • City/County/State government officials • Corporate and Partners • Donors • ABOR

  6. Advancement

  7. University Advancement • UA On the Move sent to approx. 14,000+ statewide constituents

  8. University Advancement • UA Visitor Guide (distributed to Phoenix audience via Admissions)

  9. Admissions – Phoenix

  10. Admissions – Phoenix 4001 N. 3rd St. • Flagship piece is the Viewbook; supplemented by department or program information as appropriate. Also use UA Visitor Guide.

  11. Arizona Cancer Center

  12. Arizona Cancer Center • The Arizona Cancer Center is Arizona's first National Cancer Institute-designated comprehensive cancer center. With primary locations at the UA in Tucson and the Virginia Piper Cancer Center in Scottsdale, the Center has more than a dozen research and education offices distributed throughout the state. • Development Office at 4001 N. 3rd St.

  13. Arizona Cancer Center Publications

  14. Arizona Cancer Center

  15. Arizona Cancer Center

  16. College of Agriculture and Life Sciences

  17. CALS • Extension programs in every County • Development Office located at 4001 N. 3rd St.

  18. CALS

  19. CALS

  20. CALS

  21. CALS

  22. College of Medicine-Phoenix

  23. College of Medicine - Phoenix • New facility at 7th and Van Buren opens July 2006 • New class of students begins Aug. 2007

  24. College of Medicine – Phoenix Publications Tri-fold (currently under revision) is used at events, in response to requests for information, on the Web page (pdf), and distributed at programs

  25. College of Medicine – Phoenix Publications Focus on Phoenix Newsletter is mailed to distribution list of 3,500+ recipients; also used at events and meetings

  26. College of Medicine – Phoenix Publications • The Medical Education Process Step-By-Step used upon request only – for those having trouble differentiating between a residency and clinical rotation

  27. College of Medicine – Phoenix Publications • Project Medical Education brochure

  28. College of Medicine – Phoenix Publications Economic Impact Brochure used at events, meetings, programs, etc.

  29. College of Medicine – Phoenix Electronic Communications “Phoenix Link” e-mailed to 3,000+ recipients

  30. College of Pharmacy

  31. College of Pharmacy – “One Pager” • used during discussions with City of Phoenix officials, Arizona Board of Pharmacy and UA administration

  32. College of Pharmacy – “2-page plan” • used for the same audiences, in addition to other prospective funding sources • the basis for http://www.pharmacy.arizona.edu/about/copphx.php

  33. Eller College of Management

  34. Eller College of Management • http://www.elleremba.com/ • 14-month Executive MBA program begins Aug. 2006 • Weekends at Scottsdale Marriott at McDowell Mountains • Clear Channel Billboard (not shown)

  35. Intercollegiate Athletics

  36. Intercollegiate Athletics • Direct mail: Alltel Cat Cruiser mailer sent to Phoenix area alumni and football individual game ticket buyers (approx. 30,000). Mailed once annually in July/August. Phoenix Alumni Club staffs the bus, on which raffles are held to assist with scholarship efforts.

  37. Intercollegiate Athletics Additional Information • Billboards • Two (2) Phoenix bulletin outdoor billboards (14’x48’) promoting football season tickets during July/August/September (Clear Channel and Viacom), as available. The locations are as available, and can rotate. • Advertisement • No print, TV or radio advertising in Phoenix • Email • Cats e-News sent to registered fans. These communications are not specific to Phoenix, only registered members – which we have in that area. We also get some information included in the Alumni e-Newsletter sent out by Mark Strickling • No Publications • Events in Phoenix (put on by athletics only, not alumni) • Meet Mike Stoops and Kick-off Dinner • Miscellaneous • Football and men’s basketball radio game broadcasts of all games (station not specified). • Cable broadcast of a majority of basketball games and selected football games on FSN Arizona

  38. KUAT

  39. KUAT • KUAT has the best digital television signal in Phoenix. • Most of KUAT’s exposure in Phoenix is over-the-air or through KUAT productions that may be aired on KAET or one of the radio stations serving that market.  • Working on some election programming for the fall, which will probably air statewide.

  40. Advancement- State Relations

  41. State Relations • Pride Night event is annual; other events planned as needed year to year, e.g. tour for legislators • Advocats Web site • http://uagrad.org/advocats/home.php • E-mails

  42. State Relations 4001 N. 3rd St. • Invitation and tour flyer

  43. Advancement – Marketing

  44. UA Marketing – Print ads • Arizona Republic Countdown to College insert full page ad

  45. UA Marketing – Print ads • Phoenix Business Journal April 2005 – June 2005 and July 2005 – June 2006

  46. UA Marketing – Print ads • Phoenix Magazine (also appeared in Red Book in color)

  47. UA Marketing – TV • On KAET– TV • Four (one each: Discover, Build, Achieve, Serve) 15-second spots ran from January – June 2006 (22 spots per month)

  48. UA Marketing – Radio • On KJZZ/KBAQ • January – June 2005 • July 2005 – June 2006 • one COM spot and one other UA spot • Sample scripts: • KJZZ is supported by The University of Arizona, Arizona’s First University. The U of A College of Medicine is expanding to Phoenix. Training more doctors to keep Arizona healthier. • KJZZ is supported by The University of Arizona, Arizona’s First University. The U of A is leading NASA’s “Phoenix” mission to Mars. This will be the first mission to Mars led by an academic institution.

  49. UA Alumni Association – Phoenix Office

  50. UA Alumni Association – Phoenix Office Clubs • Two clubs: East Valley, Phoenix • Three constituent groups: Young, Black, and Hispanic • One College of Engineering Council • 32,000+ alumni in Maricopa County and Northern Arizona • Email blast to 8,224 alumni in the Maricopa County and Northern Arizona Territory. This number is growing daily. • It is the Phoenix Office goal for all 32,000+ alumni to purchase the UA license plate, which supports scholarships ($17 goes to scholarship, $8 to AZ DMV) • Events and Membership