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Phoenix Roundtable Visual Communications Audit June 21, 2006

Phoenix Roundtable Visual Communications Audit June 21, 2006. Visual Audit - General. Fourteen UA units use communications in Phoenix area. Visual Audit - Mechanisms. Administration units College/department/unit Programs and services Events Internal Communications.

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Phoenix Roundtable Visual Communications Audit June 21, 2006

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  1. Phoenix Roundtable Visual Communications AuditJune 21, 2006

  2. Visual Audit - General Fourteen UA units use communications in Phoenix area

  3. Visual Audit - Mechanisms • Administration units • College/department/unit • Programs and services • Events • Internal Communications

  4. Visual Audit – Type of Communications • Advertising print, TV, radio • Web • Publications Magazines, flyers, program information • Correspondence E-mail, invitations • Signage

  5. Visual Audit - Audiences • Potential students and parents • Parents of current students • Current students • Alumni • Employees/Volunteers • General • Patrons of programs and services • City/County/State government officials • Corporate and Partners • Donors • ABOR

  6. Advancement

  7. University Advancement • UA On the Move sent to approx. 14,000+ statewide constituents

  8. University Advancement • UA Visitor Guide (distributed to Phoenix audience via Admissions)

  9. Admissions – Phoenix

  10. Admissions – Phoenix 4001 N. 3rd St. • Flagship piece is the Viewbook; supplemented by department or program information as appropriate. Also use UA Visitor Guide.

  11. Arizona Cancer Center

  12. Arizona Cancer Center • The Arizona Cancer Center is Arizona's first National Cancer Institute-designated comprehensive cancer center. With primary locations at the UA in Tucson and the Virginia Piper Cancer Center in Scottsdale, the Center has more than a dozen research and education offices distributed throughout the state. • Development Office at 4001 N. 3rd St.

  13. Arizona Cancer Center Publications

  14. Arizona Cancer Center

  15. Arizona Cancer Center

  16. College of Agriculture and Life Sciences

  17. CALS • Extension programs in every County • Development Office located at 4001 N. 3rd St.

  18. CALS

  19. CALS

  20. CALS

  21. CALS

  22. College of Medicine-Phoenix

  23. College of Medicine - Phoenix • New facility at 7th and Van Buren opens July 2006 • New class of students begins Aug. 2007

  24. College of Medicine – Phoenix Publications Tri-fold (currently under revision) is used at events, in response to requests for information, on the Web page (pdf), and distributed at programs

  25. College of Medicine – Phoenix Publications Focus on Phoenix Newsletter is mailed to distribution list of 3,500+ recipients; also used at events and meetings

  26. College of Medicine – Phoenix Publications • The Medical Education Process Step-By-Step used upon request only – for those having trouble differentiating between a residency and clinical rotation

  27. College of Medicine – Phoenix Publications • Project Medical Education brochure

  28. College of Medicine – Phoenix Publications Economic Impact Brochure used at events, meetings, programs, etc.

  29. College of Medicine – Phoenix Electronic Communications “Phoenix Link” e-mailed to 3,000+ recipients

  30. College of Pharmacy

  31. College of Pharmacy – “One Pager” • used during discussions with City of Phoenix officials, Arizona Board of Pharmacy and UA administration

  32. College of Pharmacy – “2-page plan” • used for the same audiences, in addition to other prospective funding sources • the basis for http://www.pharmacy.arizona.edu/about/copphx.php

  33. Eller College of Management

  34. Eller College of Management • http://www.elleremba.com/ • 14-month Executive MBA program begins Aug. 2006 • Weekends at Scottsdale Marriott at McDowell Mountains • Clear Channel Billboard (not shown)

  35. Intercollegiate Athletics

  36. Intercollegiate Athletics • Direct mail: Alltel Cat Cruiser mailer sent to Phoenix area alumni and football individual game ticket buyers (approx. 30,000). Mailed once annually in July/August. Phoenix Alumni Club staffs the bus, on which raffles are held to assist with scholarship efforts.

  37. Intercollegiate Athletics Additional Information • Billboards • Two (2) Phoenix bulletin outdoor billboards (14’x48’) promoting football season tickets during July/August/September (Clear Channel and Viacom), as available. The locations are as available, and can rotate. • Advertisement • No print, TV or radio advertising in Phoenix • Email • Cats e-News sent to registered fans. These communications are not specific to Phoenix, only registered members – which we have in that area. We also get some information included in the Alumni e-Newsletter sent out by Mark Strickling • No Publications • Events in Phoenix (put on by athletics only, not alumni) • Meet Mike Stoops and Kick-off Dinner • Miscellaneous • Football and men’s basketball radio game broadcasts of all games (station not specified). • Cable broadcast of a majority of basketball games and selected football games on FSN Arizona

  38. KUAT

  39. KUAT • KUAT has the best digital television signal in Phoenix. • Most of KUAT’s exposure in Phoenix is over-the-air or through KUAT productions that may be aired on KAET or one of the radio stations serving that market.  • Working on some election programming for the fall, which will probably air statewide.

  40. Advancement- State Relations

  41. State Relations • Pride Night event is annual; other events planned as needed year to year, e.g. tour for legislators • Advocats Web site • http://uagrad.org/advocats/home.php • E-mails

  42. State Relations 4001 N. 3rd St. • Invitation and tour flyer

  43. Advancement – Marketing

  44. UA Marketing – Print ads • Arizona Republic Countdown to College insert full page ad

  45. UA Marketing – Print ads • Phoenix Business Journal April 2005 – June 2005 and July 2005 – June 2006

  46. UA Marketing – Print ads • Phoenix Magazine (also appeared in Red Book in color)

  47. UA Marketing – TV • On KAET– TV • Four (one each: Discover, Build, Achieve, Serve) 15-second spots ran from January – June 2006 (22 spots per month)

  48. UA Marketing – Radio • On KJZZ/KBAQ • January – June 2005 • July 2005 – June 2006 • one COM spot and one other UA spot • Sample scripts: • KJZZ is supported by The University of Arizona, Arizona’s First University. The U of A College of Medicine is expanding to Phoenix. Training more doctors to keep Arizona healthier. • KJZZ is supported by The University of Arizona, Arizona’s First University. The U of A is leading NASA’s “Phoenix” mission to Mars. This will be the first mission to Mars led by an academic institution.

  49. UA Alumni Association – Phoenix Office

  50. UA Alumni Association – Phoenix Office Clubs • Two clubs: East Valley, Phoenix • Three constituent groups: Young, Black, and Hispanic • One College of Engineering Council • 32,000+ alumni in Maricopa County and Northern Arizona • Email blast to 8,224 alumni in the Maricopa County and Northern Arizona Territory. This number is growing daily. • It is the Phoenix Office goal for all 32,000+ alumni to purchase the UA license plate, which supports scholarships ($17 goes to scholarship, $8 to AZ DMV) • Events and Membership

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