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Marketing to Youth Entrepreneurs

Marketing to Youth Entrepreneurs. Darick J. Simpson Daricksimpson@aol.com www.poeticd.com 562-787-3052 . Finding youth participants Community Partners Outreach Strategies and tools Team building Selecting the business ventures Barriers to participation Youth incentives

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Marketing to Youth Entrepreneurs

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  1. Marketing to Youth Entrepreneurs Darick J. Simpson Daricksimpson@aol.com www.poeticd.com 562-787-3052

  2. Finding youth participants Community Partners Outreach Strategies and tools Team building Selecting the business ventures Barriers to participation Youth incentives Engaging Presenters Follow Up & Case Management Follow up & case management Personalized communication Interactive opportunities Choosing the right staff Technology Empowering the youth Spot light Parent support LISTEN Presentation Overview

  3. Where Are They? • In school and Out of school youth difference • Tweener’s are searching • Community Partners (two levels of commitment) • Parent Groups • Youth Serving Agencies • FBO’S • School Clubs

  4. Outreach Strategies and Tools Traditional strategies alone will not work • Club flyers • My Space • School Loops • FACE TIME with the youth in class rooms • Word of Mouth

  5. Brochures Designed by Teens, For Teens. WITH ONE EXCEPTION?

  6. Team Building • Different places, different faces • Fun experience • One team one goal • Empower them to take ownership • Youth will want to join something special

  7. Team Building Video shoot, Ropes Course, High Ropes

  8. Selecting The Business VenturePromote the Relativity • When recruiting ask about inherent talents • What are career goals • How is spare time spent • What are the hobbies • Write a business plan to make dreams a reality and MAKE MONEY ALSO

  9. Barriers to Participation • Parents must be on board • Schools reluctant to support outreach • Hungry students at end of day • Transportation • Used for meeting attendance and school • Eliminates some safety concerns going and coming

  10. Incentives • Attendance stipends • Field trips • Gift certificates • Out of the box opportunities

  11. Incentives

  12. Grammy Sound CheckK.T. Tunstall

  13. Engaging Presenters • Cool people they want to meet • Remember word of mouth will spread • Capture the imaginations

  14. Case Management • More than just an entrepreneur program • Gets teachers on board • Gets parents on board • Keeps students engaged because someone cares

  15. Personalized Communication • Outreach staff must be able to relate to youth • Staff contact has to build relationships • Phone calls to parents show you are on the team with them • WORD OF MOUTH AGAIN

  16. Interactive Opportunities • Promote opportunities to use computers and equipment • Some youth are a natural already • Allow for PRODUCT to be created • Gets them excited about working as YOUNG ADULTS

  17. Dance Team Pointing Out Photos for Graphics Department

  18. Technology add video shoot photo

  19. The Right Staff • Passion • Patience • Persistence • All add up to relationships that may not otherwise exist

  20. Empowering Youth • Incubator office • Public presentations • Opportunities to interact with key leaders • Pride in ownership

  21. Rudy & Mayor Bob Foster

  22. Youth Want The Spot LightPhotography Division Photo Shoot

  23. Parent Support • Parent meeting to explain virtues of program • Provide opportunities to support youth • Support academic success • Celebrate program success

  24. LISTEN!

  25. Finding youth participants Community Partners Outreach Strategies and tools Team building Selecting the business ventures Barriers to participation Youth incentives Engaging Presenters Follow Up & Case Management Follow up & case management Personalized communication Interactive opportunities Choosing the right staff Technology Empowering the youth Spot light Parent support LISTEN Summary

  26. Without the Youth, you have no PROGRAM!

  27. Marketing to Youth Entrepreneurs Darick J. Simpson Daricksimpson@aol.com www.poeticd.com 562-787-3052

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