1 / 15

Unlocking Internet Marketing Potential for Small Businesses

Discover how small businesses can leverage the power of the internet to thrive in competitive markets. This guide covers essential strategies, from conducting market analysis and understanding consumer behavior to utilizing web portals and social media platforms effectively. Learn how even non-tech-savvy entrepreneurs can market their businesses at little to no cost. Explore tools like Google's Keyword Tool and the importance of online reviews for competitor analysis. Transform your business by tapping into the vast opportunities the internet provides.

wesley
Télécharger la présentation

Unlocking Internet Marketing Potential for Small Businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet Marketing For Entrepreneurs Bijay Niraula September 26th 2010

  2. Content Outline • The power of the internet for small businesses • For even those that are not tech savvy. • At no cost if you do it yourself (free). • At minimal cost if you seek help. • Competition /Market Analysis Prior to starting your business • Type of business • Location of the business • Weaknesses of your competitors reading reviews • Transferable knowledge to other environments (Nepal, Vietnam).

  3. Local Consumer Behavior • 97% of consumers use online media local search. • 83% of U.S. households use internet when shopping locally • 83% of local searchers will follow up with a phone call or visit Source: www.kelseygroup.com/press/pr100310.asp

  4. Web Portals • Social Media – Over 38 million people visited Yelp in August 2010 – Source Yelp • How many people use Yelp before they go to a restaurant that you don’t know about…???? • Search Engines –

  5. What are people searching for ? • Adwords Keyword Tool • http://www.google.com/trends/hottrends • Google insight. http://www.google.com/insights/search/# • There is tremendous amount of data on what people are searching for on the internet. How can a small business be part of this – Eg. Juan’s Carpet Care. Partner: aNewAmerica.org

  6. Google Tool Keyword Search Tool • Google Search • Organic Search

  7. Heat Map Top Third of Webpage Prime Property for Free

  8. Internet Leveling the Playing Field • The power of the internet also in the hands of the small businesses • For even those that are not tech savvy. • At no cost if you do it yourself. • At minimal cost if you seek help. • Competitor Analysis Prior to starting your business • Type of business • Location of the business • Weaknesses of your competitors reading reviews • Transferable knowledge to other environments (Nepal, Vietnam).

  9. Internet Marketing Equality Through Technology Opportunity For All Bijay Niraula

More Related