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Internet Marketing For Entrepreneurs

Internet Marketing For Entrepreneurs

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Internet Marketing For Entrepreneurs

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  1. Internet Marketing For Entrepreneurs Bijay Niraula September 26th 2010

  2. Content Outline • The power of the internet for small businesses • For even those that are not tech savvy. • At no cost if you do it yourself (free). • At minimal cost if you seek help. • Competition /Market Analysis Prior to starting your business • Type of business • Location of the business • Weaknesses of your competitors reading reviews • Transferable knowledge to other environments (Nepal, Vietnam).

  3. Local Consumer Behavior • 97% of consumers use online media local search. • 83% of U.S. households use internet when shopping locally • 83% of local searchers will follow up with a phone call or visit Source: www.kelseygroup.com/press/pr100310.asp

  4. Web Portals • Social Media – Over 38 million people visited Yelp in August 2010 – Source Yelp • How many people use Yelp before they go to a restaurant that you don’t know about…???? • Search Engines –

  5. What are people searching for ? • Adwords Keyword Tool • http://www.google.com/trends/hottrends • Google insight. http://www.google.com/insights/search/# • There is tremendous amount of data on what people are searching for on the internet. How can a small business be part of this – Eg. Juan’s Carpet Care. Partner: aNewAmerica.org

  6. Google Tool Keyword Search Tool • Google Search • Organic Search

  7. Heat Map Top Third of Webpage Prime Property for Free

  8. Internet Leveling the Playing Field • The power of the internet also in the hands of the small businesses • For even those that are not tech savvy. • At no cost if you do it yourself. • At minimal cost if you seek help. • Competitor Analysis Prior to starting your business • Type of business • Location of the business • Weaknesses of your competitors reading reviews • Transferable knowledge to other environments (Nepal, Vietnam).

  9. Internet Marketing Equality Through Technology Opportunity For All Bijay Niraula