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Brand Consideration: Personal Care

Discover how utilizing radio advertising can increase brand consideration by 47% for personal care campaigns. With an average uplift in brand consideration for audiences exposed to radio ads, learn how this approach effectively boosts brand recognition and engagement. Based on data from 5 personal care campaigns with an average radio spend of £312k, the study found a significant 47% uplift in brand consideration. Source: radioGAUGE from the RAB.

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Brand Consideration: Personal Care

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  1. Brand Consideration: Personal Care Radio increases brand consideration by 47% for personal care campaigns Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads Base: 5 personal care campaigns; average radio spend £312k Source: radioGAUGE from the RAB 47% uplift

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