'Brand consideration' diaporamas de présentation

Background and outputs

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Blackberry Competitive Brand Analysis Research Proposal

Blackberry Competitive Brand Analysis Research Proposal. Prepared By: Fox Marketing Consultants Philadelphia, PA. Prepared For: Research In Motion Waterloo, Ontario, Canada. Table of Contents. Content. Page. Research Objectives

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Brand equity

Brand equity. THE CONCEPT OF BRAND EQUITY. The brand equity concept stresses the importance of the brand in marketing strategies.

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radioGAUGE Regional Insight Campaigns targeting young people (16-19)

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radioGAUGE Regional Insight Entertainment (out of the home)

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radioGAUGE Regional Insight Education (3 campaigns)

radioGAUGE Regional Insight Education (3 campaigns). Ad Awareness. On average, education campaigns have seen an uplift of 119% in awareness levels. 119% uplift. Average uplift in ad awareness, listeners vs. non-listeners. Source: radioGAUGE. Brand Relevance.

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Brand Consideration: Personal Care

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Brand Consideration: Campaigns targeting HW+Ch

Brand Consideration: Campaigns targeting HW+Ch. Radio increases brand consideration by 37% for campaigns targeting housewives and children. Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 37% uplift.

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Brand Consideration: FMCG

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Brand Consideration: Restaurant

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Brand Consideration: Retail

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Brand Consideration: Motors

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Brand Consideration: Food/Snacks

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Brand Consideration: Drinks

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Brand Consideration: Business

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