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Brand Consideration: Motors

A recent study reveals that radio advertising significantly enhances brand consideration for motors campaigns, yielding an impressive average uplift of 64%. This finding is based on analysis from 73 motors campaigns, which demonstrated distinct benefits for audiences exposed to radio ads compared to those who were not. With an average radio spend of £410,000 per campaign, marketers in the automotive sector can see the value of investing in radio as a powerful tool for engaging potential customers and increasing brand consideration.

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Brand Consideration: Motors

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  1. Brand Consideration: Motors Radio increases brand consideration by 64% for Motors campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 73 Motors campaigns; average radio spend £410k Source: radioGAUGE from the RAB (strongly agree scores) 64% uplift

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