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WELCOME

WELCOME. METHODOLOGY. =. X Multiple. CORPOATE FINANCES. INTANGIBLE NAMED BRAND EARNINGS. BRAND DRIVEN SALES. BRAND VALUE. CORPORATE FINANCES. OVERVIEW HIGHLIGHTS. APPLE IS THE NEW #1 _____________________. Facebook IS THE FASTEST RISER _____________________.

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WELCOME

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  1. WELCOME

  2. METHODOLOGY

  3. = X Multiple CORPOATE FINANCES INTANGIBLE NAMED BRAND EARNINGS BRAND DRIVEN SALES BRAND VALUE CORPORATE FINANCES

  4. OVERVIEW HIGHLIGHTS

  5. APPLE IS THENEW #1 _____________________ Facebook IS THE FASTEST RISER _____________________ VALUE OF TOP 100 UP +17% _____________________

  6. BRANDZ™ Top 100 The Top 100 up 17% on last year (+64% on 2006) $2.38bn $2.04bn $1.94bn $1.92bn $1.59bn $1.45bn 2006 2007 2008 2009 2010 2011

  7. BRANDZ™ Top 100 Strong Brands are a great investment

  8. CHINA NOW HAS 12 Brands in the top 100 _____________________ OTHERBRICsALSO GAIN _____________________ USA &Europe THE BIGGEST LOSERS _____________________

  9. BRANDZ™ Top 100 • Big shift over five years to BRICs Brics & Mexico USA/Canada Western Europe Japan/Korea 02 10 19 07 36 28 52 46 2011 2006

  10. THEFIVE YEAR PICTURE ________________________ SHIFT TO technology & telecoms _____________________ Financial STILL STRONG _____________________ CARS & RETAIL lose out _____________________

  11. BRANDZ™ Top 100 • Technology Growth (Value in Top 100) 2006 2011 Technology/Telecoms 36% Technology/Telecoms 45% Financial 16% Financial 18% Cars 10% Cars 4% Retail 9% Retail 6% Other 29% Other 27 %

  12. SECTOR CHANGES

  13. BRANDZ™ Top 100 Sector changes – all increased *excludes new entrant China brands

  14. BRANDZ™ Top 100 Sector changes since recession *excludes new entrant China brands

  15. BRANDZ™ Top 100 Top fast food risers PIZZA HUT +58% STARBUCKS +40%

  16. BRANDZ™ Top 100 Luxury top riser BURBERRY +86%

  17. BRANDZ™ Top 100 Technology top risers APPLE +84% BAIDU +141% FACEBOOK +246%

  18. BRANDZ™ Top 100 • Retail brands hit by recession Global 164 Retail 132 2006 2011 2007 2008 2009 2010

  19. BRANDZ™ Top 100 • eRetail and Discounters doing much better Online only 252 Discounters 180 Other 110 100 2006 2011 2007 2008 2009 2010

  20. REGION OVERVIEW (AMERICAS)

  21. BRANDZ™ Top 100 • Top 10 North American ownership (9 of global top 10)

  22. BRANDZ™ Top 100 Brand Value Growth Top 10 USA 206 USA/Canada 165 Global 164 100 2006 2011 2007 2008 2009 2010

  23. BRANDZ™ Top 100 USA in TOP 100 – More value for fewer brands $1.42trillion $0.9trillion 52 brands 42 brands 2006 2011 2007 2008 2009 2010

  24. BRANDZ™ Top 100 • Top 10 North American dominance from innovation CREATIVE ASSERTIVE IN CONTROL 147 135 131 125 116 114 USA TOP 10 TOP 100 Average brand = 100

  25. BRANDZ™ Top 100 • Top 8 Latin American ownership

  26. BRANDZ™ Top 100 • Party time in Latam DESIRABLE SEXY PLAYFUL 134 120 117 111 89 86 Top 100 LatAm 8 Average brand = 100

  27. REGION OVERVIEW (Asia)

  28. BRANDZ™ Top 100 • Top 10 Asia Ownership

  29. BRANDZ™ Top 100 Brand Value Growth – Driven by China China 597 Asia 227 Global 164 100 Japan & Korea 81 2006 2011 2007 2008 2009 2010

  30. BRANDZ™ Top 100 • China value proportion of Asia brands in Top 100 70% 62% 61% 56% 44% 26% 2006 2007 2008 2009 2010 2011

  31. BRANDZ™ Top 100 • Friendly Asia DIFFERENT FRIENDLY DESIRABLE 144 127 124 116 98 95 Top 100 Asia 20 Average brand = 100

  32. REGION OVERVIEW (BRICs/Mexico)

  33. Bradesco Itaú Petrobras MTS Sberbank ICICI Agriculture Bank of China Baidu Bank of China China Construction Bank China Life Insurance China Merchant’s Bank China Mobile China Telecom ICBC PetroChina Ping An Tencent/QQ Telcel BRANDZ™ Top 100 • BRICs/Mexico from 2 to 19 in Five Years (+775%) B R I C s China Mobile Esprit M $43.4bn $336.5bn

  34. BRANDZ™ Top 100 • Top 10 BRICs ownership (China 9 out of 10)

  35. BRANDZ™ Top 100 Phenomenal BRICs/Mexico growth BRICs/Mexico 597 Global 164 100 2006 2011 2007 2008 2009 2010

  36. BRANDZ™ Top 100 • BRICs/Mexico different, friendly & caring DIFFERENT FRIENDLY CARING 133 132 130 100 98 95 Top 100 BRICs/Mexico 19 Average brand = 100

  37. REGION OVERVIEW (Europe)

  38. BRANDZ™ Top 100 • Top 10 Mainland Europe ownership

  39. BRANDZ™ Top 100 • Top 10 ownership – Not a great year for most of UK

  40. BRANDZ™ Top 100 • Europe struggling and UK stalling UK 176 Global 164 Mainland Europe 119 Top 10 Europe/UK and Global 100 2006 2011 2007 2008 2009 2010

  41. BRANDZ™ Top 100 • UK & Europe behind on Trust and User Recommendation GLOBAL TOP 100 UK TOP 10 EUROPE TOP 10 RECOMMEND 104 103 102 101 108 TRUST 93 Average brand = 100

  42. BRANDZ™ Top 100 • Online ‘Buzz’ UK & Europe top brands less talked about GLOBAL TOP 100 8 UK BRANDS IN TOP 100 20 EUROPE BRANDS IN TOP 100 100 47 27 Average for Top 100 = 100

  43. INTERACTIVEQUESTIONS

  44. RECESSION BEATERS Global Recession began after our Ranking in 2008. Since then Apple is the brand that has put on most value (+$98bn). But which of these put on the next most?  Amazon IBM McDonald’s

  45. BUSINESS TO BUSINESS We classify a B2B brand as one that gains 80%+ of its revenues from B2B. How many of the brands in this year’s Top 100 are B2B? 9 11 14 

  46. BRAND TRUST Brands that are both highly trusted and strongly recommended by their users are what we call ‘TrustR’ brands which tend to be the most successful. Which of these have the greatest TrustR Score? Pampers Petrobras Ping An Insurance  (125) (120) (118)

  47. THE SEXIEST BrandZ measures the character or personality of brands. Which of these is rated the sexiest? L’Oreal Porsche Zara (23%) (50%) (28%) 

  48. BRAND BUZZ BrandZ also measured the amount of online ‘buzz’ that the Top 100 brands attracted throughout 2010. Not surprisingly, technology brands dominate the list. But one car brand gets in at Number 6. Which one of these is it? BMW Honda Toyota  (366) (307) (198)

  49. POWERED BY BRANDZ

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