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Brand Consideration: Restaurant

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A recent study reveals that radio advertising significantly enhances brand consideration for restaurant campaigns, with an impressive average uplift of 64% for audiences exposed to radio ads compared to those who are not. Analyzing 12 restaurant campaigns, the average radio spend was found to be £311k. This data, sourced from radioGAUGE by the RAB, underscores the effectiveness of radio as a powerful medium in driving brand consideration in the competitive restaurant sector.

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Brand Consideration: Restaurant

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  1. Brand Consideration: Restaurant Radio increases brand consideration by 64% for Restaurant campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 12 Restaurant campaigns; average radio spend £311k Source: radioGAUGE from the RAB (strongly agree scores) 64% uplift

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