Radio Advertising Boosts Brand Consideration for Drink Campaigns by 43%

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A recent study revealed that radio advertising significantly enhances brand consideration for drink campaigns, achieving an impressive 43% uplift compared to campaigns without radio exposure. Analyzing 28 drink campaigns with an average radio spend of £401,000, the findings from radioGAUGE (source: RAB) demonstrate the powerful influence of radio ads in driving consumer awareness and preference for beverages. Brands seeking to improve their market presence should consider integrating radio into their advertising strategies for optimal results.

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Feb 08, 2026

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Radio Advertising Boosts Brand Consideration for Drink Campaigns by 43%

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Brand Consideration: Drinks Radio increases brand consideration by 43% for Drinks campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 28 Drinks campaigns; average Drinks radio spend £401k Source: radioGAUGE from the RAB (strongly agree scores) 43% uplift