Drinks campaigns - PowerPoint PPT Presentation

Ad Awareness: Drinks

Ad Awareness: Drinks. Radio increases ad awareness by 92% for Drinks campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 28 Drinks campaigns; average Drinks radio spend £401k. Source: radioGAUGE from the RAB. 92% uplift.

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Brand Consideration: Drinks

Brand Consideration: Drinks. Radio increases brand consideration by 43% for Drinks campaigns. Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads. Base: 28 Drinks campaigns; average Drinks radio spend £401k.

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139 views • 1 slides

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