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Increase ad awareness by 92% for Drinks campaigns by incorporating radio ads. On average, the uplift in ad awareness for those exposed to radio ads compared to those who were not exposed is significant based on analysis of 28 Drinks campaigns with an average radio spend of £401k. Source: radioGAUGE from the RAB.
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Ad Awareness: Drinks Radio increases ad awareness by 92% for Drinks campaigns Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads Base: 28 Drinks campaigns; average Drinks radio spend £401k Source: radioGAUGE from the RAB 92% uplift