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Retail Radio Campaigns Boost Brand Consideration by 38%

A recent study reveals that retail campaigns utilizing radio advertising see an impressive 38% increase in brand consideration among consumers. This finding is based on data from 68 retail campaigns that included an average radio spend of £382,000. The analysis, sourced from radioGAUGE by the RAB, highlights the significant impact of radio ads on consumer perception and brand awareness. By engaging audiences effectively through radio, retailers can enhance their overall marketing effectiveness and strengthen brand loyalty.

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Retail Radio Campaigns Boost Brand Consideration by 38%

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  1. Brand Consideration: Retail Radio increases brand consideration by 38% for Retail campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 68 Retail campaigns; average radio spend £382k Source: radioGAUGE from the RAB (strongly agree scores) 38% uplift

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