Brand Consideration: Business

Jan 20, 2026

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A recent study reveals that business campaigns utilizing radio advertising witness a significant uplift in brand consideration, with an average increase of 37% among audiences exposed to radio ads compared to those who are not. Analyzing 16 different business campaigns with an average radio spend of £380k, the findings highlight the effectiveness of radio as a medium for enhancing brand perception and engagement. This data, sourced from radioGAUGE via the RAB, underscores the value of radio in driving business growth.

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Brand Consideration: Business

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Brand Consideration: Business Radio increases brand consideration by 37% for Business campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 16 Business campaigns; average Business radio spend £380k Source: radioGAUGE from the RAB (strongly agree scores) 37% uplift

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CONSIDERATION

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