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Boosting Restaurant Brand Relevance with Radio Advertising

A recent study shows that radio advertising can increase brand relevance for restaurant campaigns by 49%. This average uplift is achieved for individuals who resonate with the "people like me" score when exposed to radio ads compared to those not exposed. Analyzing 12 restaurant campaigns with an average radio spend of £311k highlights the significant impact of radio on brand perception. Leveraging radio for advertising not only enhances visibility but also builds a strong connection with the target audience.

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Boosting Restaurant Brand Relevance with Radio Advertising

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  1. Brand Relevance: Restaurant Radio increases brand relevance by 49% for Restaurant campaigns Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads Base: 12 Restaurant campaigns; average radio spend £311k Source: radioGAUGE from the RAB (strongly agree scores) 49% uplift

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