'Brand relevance' diaporamas de présentation

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb & Jessica Groopman

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

200 views • 18 slides

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

390 views • 17 slides

Brand Relevance: Campaigns targeting HW+Ch

Brand Relevance: Campaigns targeting HW+Ch. Radio increases brand relevance by 41% for campaigns targeting housewives and children. Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 41% uplift.

120 views • 1 slides

Brand Relevance: FMCG

205 views • 1 slides

Brand Relevance: Entertainment (in home)

Brand Relevance: Entertainment (in home). Radio increases brand relevance by 42% for Entertainment (in-home) campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads.

138 views • 1 slides