1 / 13

By: Trent Goplin

Oladipo 33s. By: Trent Goplin. Shoe. Company Name : Oladipo Shoe Name : Oladipo 33s’ Company logo : Oladipo Shoe logo : Oladipo 33s ’. Target Market. Demographics Gender : Male Age : 15-25 Income level : Middle, Middle-Upper Occupation : Sports. Target Market.

neena
Télécharger la présentation

By: Trent Goplin

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Oladipo 33s By: Trent Goplin

  2. Shoe • Company Name: Oladipo • Shoe Name: Oladipo 33s’ • Company logo: Oladipo • Shoe logo: Oladipo 33s ’

  3. Target Market • Demographics • Gender: Male • Age: 15-25 • Income level: Middle, Middle-Upper • Occupation: Sports

  4. Target Market Psychographics • Lifestyle: Sports Athlete, High School/College student • Attitude: Outgoing, positive, live life to the fullest • Values: Family, friends, sports, shoes, basketball

  5. Target Market • Geographics • Urban Cities • Distributed at local malls and sporting goods stores

  6. Price • Retail price: $90.00 • Discounts may apply on online sports stores

  7. Shoe Image

  8. Bottom Shoe

  9. Theme/Slogan • Live Forever Young Live Forever Young

  10. Endorser • Victor Oladipo • He played basketball for the Indiana Hoosiers in college. He was drafted in the first round of the NBA Draft to the Orlando Magic. 6’4’’, 215 lbs, Shooting Guard • Leading scorer for Orlando, specializes in the paint scoring.

  11. Feature-Benefit Chart • A full mesh upper and Phylon midsole • Offers breathability and lightweight impact protection • The shoe is intended to be versatile, worn with or without socks, dressed up or down, for walking or just taking it easy. • Very lightweight, insanely comfortable, casual and classy Benefits • Full mesh upper for excellent breathability • Full-length Phylon midsole for lightweight cushioning • Solarsoft socklinerfor premium comfort • Cushioned collar for protection around ankle • Rubber Waffle outsole for traction

  12. Print Advertisement Live Forever Young I live to play I live forever I live young I play forever young

  13. Sales Promotions • Contest: 1 v 1 with Victor Oladipo, if you last one round you get his autograph, if you last two rounds you get an autograph and a jersey, if you last all three rounds, you win a pair of Oladipo’s and everything else. (For the 1 v 1 you must score against Victor Oladipo each round). • Raffle: If you buy a $4 ticket, your name gets put into the raffle. And if your name gets drawn, you win a free pair of these shoes. The raffle will be held at an Orlando Magic home game. At halftime, the winner will be drawn on the court.

More Related