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Say What You Mean, Mean What You Say

Learn how to communicate your environmental message clearly and effectively to different audiences, from 3-second viewers to focus groups. Be specific, refine your message, and know your audience to achieve your goal of promoting recycling and waste management.

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Say What You Mean, Mean What You Say

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  1. Say What You Mean, Mean What You Say Marc Morgan, Household Hazardous Waste Coordinator NH Department of Environmental Services

  2. Be Clear • Define the Goal • What are you trying to accomplish? • Refine your message • Use understandable language • Be specific

  3. Think Globally, Act Locally

  4. Recycle! • What message is being sent? • What is the Goal?

  5. Know Your Audience Who are they? What is there background? Gender? Age? Sector of your community? Cultural Differences Language

  6. 3:30:3 • 3 Second People • 30 Second People • 3 Minute People • How will you address these people?

  7. 3 Second Person

  8. 30 Second Person

  9. 3 Minute Person • This person will stop and read your message • These folks read your brochure

  10. Focus Groups • Random individuals or inline with target audience • Talk with neighbors • No previous knowledge of goal • Can help to clarify message • Get out of the fish bowl

  11. Using Feedback • Use feedback to modify message • Update as needed • Don’t assume

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