digital marketing

1. DIGITAL MARKETING Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones, display advertising and any other digital medium Or Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

2. Benefits of Digital Marketing * The main advantage of digital marketing is that atargeted audience can be reached in acost-effective and measurable way * Opens up growth options for small businesses. *Increase the trust for your Brand *Digital marketing levels the playing field, allowing your business to be more competitive. *Digital marketing helps you connect with mobile customers

3. Terms In Digital Marketing SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Importance Of SEO *Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. *Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. *Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

4. Social Media Marketing SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website. Uses Of SMM *The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. *SMM is being done by creating quality content that the users of social networks share with their friends via transmitting information electronically. *The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time.

5. pay-per-click *PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. *Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

6. Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company. Affiliate marketing

7. Email marketing is a kind of Internet Marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Email marketing

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