DigitalMarketing INTRODUCTION TO DIGITAL MARKETING PRESENTED BY : SOFTPRODIGYSOLUTIONS
What is DigitalMarketing? If you are wondering what digitalmarketing is it’s is advertising delivered through digital channels. Channels such as social media, mobileapplications,email, webapplications,searchengines,websites, or any new digitalchannel.
What is the role of digital marketing to acompany? Digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tacticson a budget. With digital marketing, you can also use tools like analytics dashboards to monitorthesuccessandROIofyour campaigns more than you could with a traditional promotional content such as a billboard or print ad.
Skills do you need to be a digital marketer Paidsocialmediaadvertisingexpertise. Salesskills. Specificmarketingchannelexpertise. Theabilitytothinkobjectively. Amixofcreativityandanalyticalabilities. Goodcopyandvisualstorytellingabilities. A likablepersonality.
Types of DigitalMarketing SearchEngineOptimization(SEO) Search Engine Marketingand Pay-Per- ClickAdvertising. Social MediaMarketing. ContentMarketing. AffiliateMarketing. InfluencerMarketing. EmailMarketing.
Digital marketing basics of a successfulstrategy Websitedesign. Search engineoptimization. Social mediaadvertising. Social mediamanagement. Pay-Per-Clickadvertising.
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