Every business talks about marketing, but very few talk about positioning. Yet your brand positioning strategy often decides whether your product becomes a market favourite or just another name people scroll past. When your positioning is unclear or weak, the damage is slow, expensive, and often invisible until it’s too late. Most brands think they have a positioning. In reality, they only have a tagline or a vague idea of what they want to be known for. That gap is where the real cost shows up. Let’s break down how bad positioning silently drains your business and how you can fix it with a solid brand positioning strategy that helps you stand out.
