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This case study delves into Fright Town, a renowned haunted attraction nestled in the scenic Mt. Hood area. Explore the innovative marketing strategies, immersive experiences, and community engagement tactics that make Fright Town a must-visit destination during the Halloween season. Through engaging interviews with creators and visitors, we analyze how Fright Town has evolved, the challenges faced in the entertainment industry, and its impact on local tourism. Discover insights that can inspire future events in the haunted attraction landscape.
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