HONG KONG SMART GIFTS DESIGN AWARDS 2013 香港 智營禮品 設計大賞 2013

2. HONG KONG SMART GIFTS DESIGN AWARDS 2013 香港智營禮品設計大賞 2013 Kickoff Seminar 起動研討簡報會

3. 香港智營禮品設計大賞 HONG KONG SMART GIFTSDESIGN AWARDS 2013 Opening Remarks致歡迎辭[ By Mr. Benson Pau, Vice Chairman of HKEA and Project Convenor of Hong Kong Smart Gifts Design Awards (HKSGDA) ]香港出口商會 副會長兼香港智營禮品設計大賞召集人鮑潔鈞先生 3

4. Information Paper 2 香港智營禮品設計大賞 HONG KONG SMART GIFTSDESIGN AWARDS 2013 Briefing Session BY: Ms. Yvonne Lee, Project Manager of HONG KONG SMART GIFTS DESIGN AWARDS

5. Collaborating & Sponsoring Organizations Hong Kong Design Institute 香港知專設計學院 • Venue Sponsor- d-mart • Student Entries • Online Promotion

6. Sponsoring & Supporting Organizer HKTDC香港貿易發展局 Exhibition Venue Awards Ceremony Online promotion (SME, Buyers) • Funding Organization • 『Create Hong Kong • 創意香港』 • CreateSmart Initiative (CSI) • 『創意智優計劃』 6

7. Supporting Organizations Hong Kong Designers Association (HKDA) 香港設計師協會 Hong Kong Design Centre (HKDC) 香港設計中心 Hong Kong Polytechnic University (HK PolyU) 香港理工大學 Industrial Designers Society of Hong Kong (IDSHK) 香港工業設計師協會 Institute of Vocational Education (Lee Wai Lee) 香港專業教育學院(李惠利) Low Carbon Design Society of Hong Kong (LCDSHK) 香港低碳設計協會 7

8. 香港智營禮品設計大賞 HONG KONG SMART GIFTSDESIGN AWARDS 2013 Members of Advisory Committee

9. Chairman HKEA Mr. Benson PAU, Convener / Vice Chairman鮑潔鈞召集人/ 副會長, Hong Kong Smart Gifts Design Awards香港智營禮品設計大賞 , The Hong Kong Exporters’ Association 香港出口商會 Member LCDSHK Mr. Dewitt CHIK, President植觀賢會長, Low Carbon Design Society of Hong Kong香港低碳設計協會 MemberHKDA Dr. LAM yan-yan, Betty, Vice Chairman 林茵茵博士副會長, Hong Kong Designers Association香港設計師協會 Member HKDI Mr. Leslie LU,Principal盧林院長, Hong Kong Design Institute and Institute of Vocational Education (Lee Wai Lee) 香港知專設計學院及香港專業教育學院(李惠利) Member HKEA Ms. Shirley SO, Executive Director 蘇艷琪/總幹事, The Hong Kong Exporters’ Association香港出口商會 Member HKEA Mr. Brian SUN, Vice Chairman孫騰章/副會長, The Hong Kong Exporters’ Association香港出口商會 Member IDSHK Ms. Agatha TSANG, President曾珮琳會長, Industrial Designers Society of Hong Kong香港工業設計師協會 9

10. Judging Panel Ms. Alice Lai, Executive Director of LF Products(PTE) Ltd, (subsidiary of Li & Fung Group), HK Mr. Freeman Lau, Vice Chairman, Hong Kong Design Centre 香港設計中心副主席- 劉小康先生 Prof. Tak Lee, Associate Dean of School of Design, The Hong Kong Polytechnic University 香港理工大學設計學院副院長- 李德志 教授 Mr. Roger Shing, Corporate Director of Procurement, New World Hospitality, HK 香港新世界酒店集團 集團採購總監 - 成偉業先生 Information Paper 4 10

11. Judging Panel Mr. Ross McBride, President, normal, Japan 日本normal 產品設計公司總裁(美裔) Mr. Roger Swales , Founder of GRO Design, Netherlands Prof. Tong Huiming, Dean & Professor of School of Design, Guangzhou Academy of Fine Arts, China 中國廣州美術學院 設計學院院長- 童慧明敎授 Information Paper 4 11

12. 2nd HKSGDA 2013 Project Milestones & Entries Submission BY: Ms. Yvonne Lee, Project Manager, HKSGDA, Hong Kong Exporters’ Association

14. Opening Remarks Guest Speakers Series Coffee Break Panel Discussion 3 Guests Speakers Finalist Announcement Forum Creating Opportunities with SMART Transformation高峰論壇 - 智營創設計・變革展商機 Date : 01 / 02 /2013Time : 1440-1800 Venue : SME CENTRE Program

15. Eligibility Corporate Company with Hong Kong Business Registration. Original design created by either in-house or outsource designers. Name of designer/s /team should be acknowledged. 15

16. Entries Criteria and Fee New or Launched to market for not more than twoyears Complete products • HK$300/Cateory • only 1 product can apply for one category • maximum 3 entries either individual or group entries 16

17. Winners and Finalists

18. Prizes of Corporate Group • A total of 35 entries from the Corporate Group will be selected. The first 3 entries with highest scores from each of the Category of the Group will be awarded, namely Gold, Silver and Bronze respectively. • Judge AwardsThere would also be a 'Judge Awards' given. A total of 7 entries from Corporate Group will be selected amongst all Category groups by each of the individual judge for showcase and awarded. • A Title of Award/Icon which marks with the official HKSGDA signet together with the year of the Award will be granted to the winning parties • Award Ceremony and press conference 15 winners would be awarded at a ceremony and press conference.

19. Prizes of Corporate Group Exhibition • All winners and finalists will be showcased at roving exhibitions. • The Hong Kong Gifts and Premium Fair • Business Matching Services • Hong Kong Design Institute and Institute of Vocational Education (Lee Wai Lee) • Popular shopping centres/malls • Exhibition-Lifestyle Expo in Jakarta, Indonesia (corporate entries only) All enquiries received from all exhibitions will refer back to all parties concerned.

20. Categories of Corporate • Corporate Promotional Gifts:Tailor-made度身訂製 • Corporate Promotional Gifts: for mass 量產/群客 • Consumer Gifts: for Home家居環境 • Consumer Gifts: for Workplace工作間 • Consumer Gifts: for Play優閒玩耍

21. Judging Criteria • Product Aesthetic • Uniqueness • Function • Eco Friendliness • Marketability

22. Judging Criteria Product Aesthetic • ＞ Choice of materials, texture, finishing. • ＞ Form and shape, graphics, colors, surprise element. • ＞ Point-of-sales and packaging. Uniqueness • ＞ Showing design originality • ＞ Special features/product material/technology that enhances the desirability, and often the appraisal value • ＞Unique message and design value of the product that enhance user satisfaction and benefit • ＞ Generating Intellectual Property value (utility, design patent) Function • Solving user pain point and increasing user-friendliness • ＞ Fulfilling all requirements of handling, usability, safety, and maintenance. • ＞ Visualization of intended use. Eco Friendliness • ＞ Address details of resource friendliness, sustainability, reparability, durability, recyclability and reusability. • ＞ Consideration of disposal problems. • ＞ Bearer of internationally recognized eco labels or certificates Marketability • ＞ Showing strong sales potential. • ＞ Developing new market and/or new target group • ＞ Illustrating strong project management skills. • ＞ Price and quality competitiveness

26. PR and Promotion Various promotion via different media and format have been done in various period of time in accordance to sources of budget allocated. HKSGDA Website HKSGDA blog Awards Leaflet-Calendar, Fan Print Advertising - Newspaper HK Economic Daily Oriental Daily AM730 Apple Daily Online Advertising BuyMeDesign.com HKEA, Sponsors and Supporting organizations websites Soft Advertising via PR 26

27. Sharing session Successful Stories (TBC) BY: By Mr. Gray Leung, Creative Director of Graphic Guides Design Company

28. Sharing session Successful Stories (TBC) BY:Mr. Lionel Sun, Managing Director of Lico (HK) Manufacturing Ltd.

29. Sharing session How to prepare a strategic marketing plan for your design product? By: Mr. Kelvin Mui, Director of Axiom Design Partnership Ltd.

30. O & A

31. Thank YOU and GOOD LUCK!

32. THE RATIONALE OF HKSGDA Rapid change in global economy after the financial credit crunch in 2008. The decline in US and European markets Intensive competition from China suppliers Hong Kong giftware suppliers are facing unprecedented challenges Urgency of the giftware industry to transform from OEM 代工生產/原廠製造 ODM原創設計 OBM原創品牌 32

33. To encourage more Hong Kong giftware manufacturers and exporters to transform and upgrade their business by blending in creative design in their products, services, production, marketing, communication, management as well as corporate culture and strategy. To help nurture new talents for long term sustainability. To maintain and upgrade the status of HK as a major sourcing hub of giftware OBJECTIVES OF HKSGDA 33

34. Funding Application Organizer: The Hong Kong Exporters’ Association Funding Organization: Create Hong Kong (Create HK) 『創意香港』 To promote and speed up the development of creative industries in HK CreateSmart Initiative (CSI)『創意智優計劃』 Funding of HKSGDA 2013 2.3 Million Approved on 20 Nov 2012 Project duration: 1 Nov – 31 Aug 2013 ( 10 months) 34