1 / 6

Speaking and Listening

Speaking and Listening. (Specialist Research Project) Individual Presentation Peter 25/May/2013. Topic & Subject Areas. Fashion Icon Cultural studies & Branding and marketing.

neola
Télécharger la présentation

Speaking and Listening

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Speaking and Listening (Specialist Research Project) Individual Presentation Peter 25/May/2013

  2. Topic & Subject Areas • Fashion Icon • Cultural studies & Branding and marketing

  3. Bingbing Li (Cultural Studies) • Special charisma: mature, noble, tradition and mysterious. • Resident Evil: Retribution (made 300 billion US dollars) • Charity institution-L.O.V.E • Contracted with Gucci in 2009, and became the spokesperson in the worldwide • Title page of Vogue

  4. Gucci (Cultural Studies) • Founded by Guccio Gucci in Florencein 1921 • Luxury brand, generous, graceful and luxurious • Contracted with celebrities in the world • Promote the concept instead of promoting the brand “Gucci is a growing and dynamic business which prides itself on the spirit and professionalism of its employees worldwide” (Gucci 2012) “Gucci is selling the concept instead of the products” (Gucci 2012)

  5. Reciprocal Altruism (Branding &Marketing) • Two magnificent identities match together • Bingbing “stands on” Gucci, and promote herself • Gucci “use” Bingbing to promote their concept and product • Psychology of “pursue success” • Mentally, make common close enough to “success”

  6. Thank you for listening

More Related