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BUSINESS COMMUNICATION

BUSINESS COMMUNICATION. PRESENTATION BY ASHALAKSHMI.R.K. COMMUNICATION. DEFININING COMMUNICATION: The word communication is derived from “communis” (Latin), meaning “common”.

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BUSINESS COMMUNICATION

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  1. BUSINESS COMMUNICATION PRESENTATION BY ASHALAKSHMI.R.K

  2. COMMUNICATION • DEFININING COMMUNICATION: • The word communication is derived from “communis” (Latin), meaning “common”. • It stands for a natural activity of all human beings to convey opinions, feelings, and ideas to others through words (written or spoken), body language , or signs

  3. COMMUNICATION • GEORGE VARDMAN in his book Effective Communication Of Ideas defines communication as • “purposive interchange, resulting in workable understanding and agreement between the sender and receiver of a message • ROBERT ANDERSON in his book professional selling defines • “communication is interchange of thoughts, opinions or information, by speech , writing or signs”

  4. COMMUNICATION • ALLEN LOUIS says • “communication is the sum of all things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding

  5. CLASSIFICATION OF COMMUNICATION • INTRAPERSONAL • INTERPERSONAL • GROUP • MASS • VERBAL • NON-VERBAL • META

  6. C C • NO . OF PERSONS TO WHOM THE MESSAGE IS ADDRESSED _ • Intrapersonal communication : Is talking to oneself into one’s on mind • E.g. soliloquies or asides in dramatic works

  7. C C • Interpersonal communication: • Exchange of messages between two persons • E.g. conversation, dialogue or an interview • E.g. author communicates with a reader when he writes • E.g. letter communicates between writer and the peron whom it is written

  8. C C • Group communication: • Among small or large groups • E.g.: organization, club or classroom • All individuals retain their individual identity

  9. C C • Mass communication: • Message is sent to large groups of people • E.g.: newspaper, radio, or television • No opportunity for personal response or feedback

  10. C C • ON THE BASIS OF MEDIUM _ • Verbal communication: • With words written or spoken • E.g. : speaking, listening, writing, reading and thinking

  11. C C • Non verbal communication: • Flows through all acts of speaking or writing • It is a wordless message conveyed through • gestures (sign), • movements (action ) and • object language (pictures, clothes )

  12. C C • Non verbal communication can be identified by • personal space (proxemics, body language, and kinesics) • Touch ( haptics) • Eyes (oculesics) • Sense of smell (olfactics) • And time

  13. C C • META COMMUNICATION : • unintentionally communicates something more than what the actual word sate • E.g. “ I have never seen you so smartly dressed

  14. PURPOSE OF COMMUNICATION • 1. Communication to inform (expository communication): • Directed by the desire to expose • Develop • And explain the subject • Focus is on subject of communication

  15. P OF C • E.g. analyze the following; • “farming provides most of the food we eat. Our chief food crops are cereals or grains. Cereals include maize, rice, and wheat. we also grow barley and gram.” • Identify which is the subject ?

  16. P OF C • 2. Communication to persuade: • Communicator primarily seek to persuade the reader • Focus is on receiver and not on message • Persuasive communicator wants the reader understand the message and to be influenced

  17. P OF C • E.g. home loan advt. by HSBC ; • “ now you dream home is just a step away from being a reality. Simply get an HSBC home loan and choose from a range of highly flexible repayment options, based on your convenience.”

  18. PROCESS OF COMMUNICATION • LINEAR CONCEPT : • Communication was considered a one-way process marked by the flow of information from a sender to a receiver. • One- way process answering five basic questions:

  19. PR OF C • 1. WHO? • 2. Says WHAT? • 3. On WHICH channel ? • 4. To WHOM ? • 5. With WHAT Effect ?

  20. PR OF C • SHANNON- WEAVER MODEL : • Model is first published in Bell System Technical Journal • Mathematical or mechanistic way of cp • Basic problem under consideration is loss of noise

  21. PR OF C • Shannon – Weaver model, feedback is not considered to be an integral component of communication • the model considered communication process as a linear act • and feedback another new act of communication

  22. PR OF C • PROCESS OF COMMUNICATION: • Information source( ideation) :source of message • Encoding : words or verbal symbols or any other symbolic form • Channel (transmission): medium– oral, written , electronic, in code, or signaling system

  23. PR OF C • Decoding : receiving , understanding and interpreting • Acting : interpreted message into action as intended by the sender • Noise :prevents or distorts communication • e.g. distortion in the physical environment or communication machine such as telephone, bad hand writing ,poor print out

  24. PR OF C • Filters : distortion caused by subjective factors such as mind sets of the sender and receiver • mental in nature • beliefs, attitudes, experiences, consciousness of personal status, and the ability to think clearly

  25. PR OF C TWO –WAY PROCESS OF COMMUNICATION: • Sender and receiver play a reciprocal and reversible roles • It considers communication essentially to be a reciprocal process and a mutual exchange of messages • Also known as transactional communication

  26. PR OF C • E.g. two way theory of communication: • Ideation----an org. policy to be circulated among all employees through news bulletin • Encoder------the editor/person who writes the policy • Message-------------the policy details • Channel---------the news bulletin • Receiver---------the employees • Feedback--------employees reaction to the policy communicated

  27. ELEMENTS OF COMMUNICATION • 1.MESSAGE • 2.SENDER • 3.ENCODING • 4.CHANNEL • 5.RECEIVER • 6.DECODING • 7.ACTING • 8.FEEDBACK

  28. E OF C Universal elements in communication: --communication environment --use of symbols (facial ,body movements, words) --mental filter (E,T,K, B etc)

  29. E OF C Nature of communication: ---perfect communication is impossible ---new meaning ---personality communicates

  30. CONDITIONS OF SUCCESSFUL COMMUNICATION • Conditions of receiver: • Receive • Understand • Accept • Use • Give a feedback

  31. CHARACTERISTICS OF SUCCESSFUL COMMUNICATION • SEVEN Cs of FRANCIS J BERGIN • 1.CANDIDNESS(honest, sincere) • 2.CLARITY • 3.COMPLETENESS

  32. C OF SC • 4.CONCISENESS(not repetitive) • 5.CONCRETENSS(specific and definite) • 6.CORRECTNESS • 7.COURTESY(not use hurtful words)

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