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Energy Upgrade California

Energy Upgrade California. Energy Upgrade California Whole House Program. Engage households to upgrade energy features of homes to reduce annual energy use by 20% average (10-40% +)

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Energy Upgrade California

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  1. Energy Upgrade California

  2. Energy Upgrade California Whole House Program • Engage households to upgrade energy features of homes to reduce annual energy use by 20% average (10-40% +) • One-stop website for information on the benefits of building energy upgrades, financing and incentives, finding a qualified contractor, workforce training and home energy ratings: energyupgradecalifornia.org • Collaboration between CPUC, CEC, utilities, local governments and private sector ~ $160 M in federal stimulus funds ~ $100 M in ratepayer funds • Statewide Steering Committee coordinates federal, state, utility and local government outreach, incentives, financing, contractor training and participation, and quality assurance

  3. Guided by California Policy Goals California Energy Efficiency Strategic Plan • Goal: Transform home improvement markets to apply whole-house energy solutions to existing homes • Homes account for 32% of state electricity and 35% state natural gas consumption • Desired 2020 Goal Results • 40% decrease in purchased energy from 2008 levels for all California homes (SF and MF) Creates a foundation for AB 758 (Skinner) • Directs CEC to coordinate with CPUC to develop comprehensive building retrofit program, involving: • Workforce  Development   • Public  Awareness  Campaign   • Financing  Options   • Home Energy Rating  Systems and Labeling  Programs   • Audits  

  4. Two Pathways for Homeowner Engagement • Basic Path - $1,000 in rebates for homes installing five pre-determined measures (achieve min. 10% average savings): • Duct test/seal; air sealing; attic insulation; not water pipe wrap; showerhead aerator; combustion safety test • Basic audit; work reviewed by BPI certified building analyst • Advanced Path – Sliding scale of $1,000 - $4,000 in rebates (10%- 40% projected energy use reductions) • Basic path measures plus additional • Diagnostic audit (involve pressurizing to test for leakage) to estimate energy savings (and rebates) • BPI building analyst on staff to review work • Desk and in-home quality assurance review

  5. Program Components • Energy Savings Rebates • IOU, SMUD, LA County, SF and others, • $1,000 - $9,000 depending on location • Financing • 0 - 3% CHF financing for residential building retrofit (and solar) projects in 51 counties; • Smaller loan loss reserve pilots in LA, San Diego, Santa Barbara aiming at 2%- 6% interest rates • Home Energy / Green Ratings • Rebates for CEC’s Home Energy Rating System (HERS) II ratings to homeowners (at time of “test in” and “test out” • Scholarships for HERs II rater and contractor certificate (BPI) trainings

  6. Many and varied marketing efforts • Home makeover contests (LA) • Targeted Neighborhood Outreach • Stockton (UC Davis) • PG&E – Fresno, Placer, San Mateo • Local government unique events/newspaper ads • Ecology Action – statewide outreach at local events (farmers markets, housing events) • Utility targeted emails and mailings • Google search terms, radio ads • Online videos, testimonials • Contractor co-op marketing • Door hangers, magnetic truck ads • Etc !!!

  7. Brochures

  8. Results so far…

  9. Future Directions • MF HERs II whole building performance based pilots • SD City and County, SDG&E • ARRA-funded pilot in San Francisco • Middle Income Direct Install approach • PG&E has, SDG&E is launching • CAETFA/CEC directed to develop $25 - $50 million financing program 2012-2015 • Will leverage private capital • Support Energy Upgrade and other measures • Terms still in development • AB758

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