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Twenty~Eight

This guide delves into the art of persuasion, highlighting its role in shaping our values, attitudes, and beliefs. It covers the framework of persuasive speaking, including the assertion of fact, value, and policy. Understand different audience types—from open to closed—and learn strategies for successful persuasion such as classical appeals, ethical engagement, and emotional resonance. With techniques rooted in rhetoric and psychology, discover how to communicate effectively and ethically, balancing character (ethos), emotion (pathos), and factual appeal for impactful results.

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Twenty~Eight

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  1. Twenty~Eight

  2. Persuasion • The act of attempting to create, change, or reinforce the thinking or actions of others • Addresses Our • Values, attitudes, and beliefs • Morals, ethics, philosophies, sociological experiences, self perceptions Persuasive Speaking

  3. Assertion of fact • Argue whether something is true or not true, exists or does not exist, happened or did not happen. • Assertion of value • Argue whether something is right or wrong, good or bad, how much it’s worth, how fair, important, useful. • Assertion of policy • Argue programs of action- how things should or should not happen, proceed, or get done. (governing bodies) Types of Persuasive speeches

  4. Know your audience • Open/receptive audience • Indifference or uniformed audience • Closed and unreceptive audience • Be realistic about your goals • Be organized • Be understood first General Strategies for Persuasion

  5. Use classical appeals • Power of your character (ethos)- ownership, emot (not over-emot), be ethical and civil (no coercion) • Emotional appeals (pathos)- inborn dignity, community • Contemporary appeals • Electronic eloquence • Maslow’s hierarchy of needs • Expectancy-outcome values • Public memory • Expectancy violations • Framing- capitalizing on imagery (elephant) General Strategies cont…

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