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CENTRAL COLLEGES OF THE PHILIPPINES COLLEGE OF ARTS AND SCIENCES

CENTRAL COLLEGES OF THE PHILIPPINES COLLEGE OF ARTS AND SCIENCES. Business Plan.

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CENTRAL COLLEGES OF THE PHILIPPINES COLLEGE OF ARTS AND SCIENCES

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  1. CENTRAL COLLEGES OF THE PHILIPPINESCOLLEGE OF ARTS AND SCIENCES Business Plan

  2. The student is . . .the most important person on the campus. Without students, there would be no need for this institution.. . . not a cold enrollment statistic but a flesh and blood human being with feelings and emotions like our own . . . not someone to be tolerated so that we can do our thing… They are our thing. . . not dependent on us.Rather, we are dependent on them. . . not an interruption of our work, but the purpose for it.We are not doing them a favor by serving them.They are doing us a favor by giving us the opportunity to do so. Presented at the 1995 National Conference on StudentRetention, author unknown

  3. The Central Colleges of the Philippines aims to: provide quality and relevant education accessible to all; train individuals to develop personal discipline and critical, creative thinking; and produce committed professionals imbued with the ideals necessary to serve the welfare of society. Mission Statement

  4. GOAL MORAL SPIRITUAL HOLISTIC DEVELOPMENT CULTURAL INTELLECTUAL SOCIAL PHYSICAL POLITICAL EMOTIONAL Goal of the College of Arts and Sciences

  5. Goal of the College of Arts and Sciences The ultimate goal of the College of Arts and Sciences is the intellectual, moral, spiritual, physical, emotional,political, social and cultural development of students to become whole and productive individuals in their communities. Specifically, it aims to infuse a passion for learning with a high sense of moral and intellectual integrity; equip students with general education in the languages, humanities, natural and social sciences as their foundation for their full development as human beings; train students to think independently, analytically, creatively, and critically; train students to communicate effectively; foster commitment to nationalism balanced by a sense of internationalism through involvement in extension services of the school and the college; and mold the character of students to become intellectually and emotionally mature, socially and ecologically responsible, nationalistic and morally upright citizens.

  6. School owners as well as school administrators have always been concerned with its current image inside and outside the school community. How people perceived the school, become a determining factor in the upgrading of facilities and enhancement of the curricular programs offered by the school. ENVIRONMENTAL ANALYSIS

  7. School owners and administrators always thought that the school is providing quality product that are well received by parents as a major client group. However, in reality, parents may see certain parts of the product in a different light that have an impact on their impressions of the school. This would create a gap between the intended image and the actual image of the school. This may also result to inability of the school to win the level of support expected from the parents group. ENVIRONMENTAL ANALYSIS

  8. An assessment of the school’s strengths and weaknesses is very vital in the preparation of a business plan. School owners and administrators have to accept that in the business plan, things have to change. Information has to be gathered from various sources. The product offered has to be devised as a result of the assessment. Furthermore, the product must meet up with the demands of the market and draw on the real strengths of the school. ENVIRONMENTAL ANALYSIS

  9. Industry Data/ Trends A.B. Psychology The field of Psychology has three areas of specializations wherein there is a continuous need for graduates. In each of these areas, it is further sub- divided into more specific area. Graduates of Psychology can go into any of these areas of specializations such as: clinical, educational and industrial. Students pursuing a career in Psychology are required to undergo training/ internship in these different areas.

  10. Child Psychologist Clinical Psychologist Health Counselor Guidance Counselor Psychotherapist PSYCHOLOGY Professor/ Lecturer Internet Counseling Forensic Psychologist Training Consultant Human Resources Personnel Officer Training Officer Industrial Psychologist Recruitment Officer Organizational Development Consultant Play Therapist Expert Witness School Psychologist Industry Data/ Trends

  11. A.B. ENGLISH The field of Language and Literature is not as popular as the other curricular offerings of the school. However, there is a continuous need for graduates of A.B. English. The field of Language and Literature is broad thus it was divided into several areas of specialization where graduates can go into or specialized. The field of Language and Literature have branch out into different areas such as Communication Arts, Theater Arts, Mass Communication, Creative Writing and Teaching English as a Second Language (which is now a demand in the U.S.). Thus, current demands for A.B. English graduates have increased locally and globally. Industry Data/ Trends

  12. Linguistics Book Editor Editor Mass Communication ENGLISH Training and Development Corporate Secretary Teaching Literary Arts Communication Arts Creative Writing TESL Journalism Writer Industry Data/ Trends

  13. Table 1 Frequency and Percentage Distribution of Local Job Demands Based on Three Leading National Newspapers Statistical Analysis of the Market Demands ofA.B. English and Psychology Graduates

  14. Figure 1: Graphical Presentation of the Local Job Demands for AB English and AB Psychology Graduates Based on the Three Leading National Newspaper. 615 450 138 90 75 75 49 35 27 12 English 28 10

  15. Statistical Analysis of the Market Demands of A.B. English and Psychology Graduates Table 2 Projection of Local Employment Demands for AB English and AB PsychologyGraduates. LEGEND: C – Company N – Need % -Average Percentage

  16. Figure 2: Graphical Presentation of Projection for Local Employment Demands for AB English and AB Psychology Graduates 1113 909 220 743 607 506 393 237 205 189 175 162 Statistical Analysis of the Market Demands ofA.B. English and Psychology Graduates

  17. RETIREMENT MIGRATION INCREASE OF OUTSOURCING COMPANY ENVIRONMENTAL ANALYSIS PROBABLE REASONS FOR THE INCREASE OF DEMANDS OF LOCAL EMPLOYMENT CURRENT TRENDS AND DEVELOPMENT IN LANGUAGE & LITERATURE AND PSYCHOLOGY

  18. CENTEROF EXCELLENCE ENGLISH PSYCHOLOGY Ateneo de Manila University Ateneo de Manila University De La Salle University University of the Philippines, Diliman University of the Philippines, Diliman COMPETITOR Reference: Commission on Higher Education Website

  19. EXTERNAL ENVIRONMENT ASSESSMENT CCP CCP OPPORTUNITIES 1. Accessibility to different mode of transportation (jeeps, buses, taxi cabs and Light Railway Transit 2 ). 2. Tuition fee per unit is lower than the competitor school ( St. Paul University of Quezon City ) along Aurora Blvd. 3. Presence of business establishments in the area, wherein some of the CCP students worked part- time.

  20. EXTERNAL ENVIRONMENT ASSESSMENT THREATS 1. Deteriorating quality of basic education. 2. Scarcity of faculty with related master’s degree (vertical alignment of courses). 3. Environmental pollution in the metropolis. 4. Present political condition of the country that is directly affecting the economic stability. 5. Emergence of state universities and colleges offering affordable tuition fees in provinces. 6. The quality of education offered by nearby institutions is continuously upgraded to be over and above the minimum requirements of the Commission on Higher Education as well as the accrediting agencies.

  21. STRENGTHS 1. Faculty Assessment a. Competent faculty members. b. Faculty members are Masters’ degree holders, and some are pursuing their doctoral programs aligned with their area of specialization. c. Classroom observations are conducted by Area Coordinators and by the Dean (every semester). d. Financial assistance is afforded for the professional development programs of faculty members. e. Active participation of faculty members in different college committee. INTERNAL ENVIRONMENT ASSESSMENT

  22. STRENGTHS LEADERSHIP TRAINING Decision Making Fish Bone Analysis Stress Management 2. Student Activities a. Academically competent students. b. Active student leaders. c. Extra- curricular and co- curricular student activities spearheaded by the AB students (sponsoring seminars and contests for students). d. Membership and affiliation of the Psychology students in national organizations for BS/AB Psychology students (PSYCHFED, PAPJA). e. Extensive Industrial and Clinical training/ internship of senior Psychology students. INTERNAL ENVIRONMENT ASSESSMENT

  23. STRENGTHS 3. Organizational Linkages a. Industrial Linkages (Human Resources Department) 1. ABS- CBN Broadcasting Center 2. Development Academy of the Philippines 3. Jollibee Food Corporation 4. Securities and Exchange Commission 5. The Medical City Training Consultant 6. United Laboratories Inc. Human Resources Personnel Officer 7. Phil.Broadcasting Services (PBS) 8. Government Service Insurance System Training Officer 9. Board of Investment Recruitment Officer Organizational Development Consultant 10. Golden Doughnut Incorporated INTERNAL ENVIRONMENT ASSESSMENT

  24. STRENGTHS 3. Organizational Linkages b. Clinical Linkages Clinical Psychologist 1. National Center for Mental Health Health Counselor Guidance Counselor Psychotherapist 2. Sunrise Hill Rehabilitation Center 3. St. Nazarene Child Development Center 4. The Medical City (Psychiatric Ward) INTERNAL ENVIRONMENT ASSESSMENT

  25. Career Orientation/ Awareness: AB ENGLISH AB PSYCHOLOGY STRENGTHS 4. Marketing Activities a. Conducts Career Orientation in public schools assigned by the Admission and Marketing Department (Tondo - 1st District of Manila) INTERNAL ENVIRONMENT ASSESSMENT

  26. WEAKNESSES 1. Faculty a. Need to have a standard salary scale for faculty members. Faculty Development b. Need to offer an attractive compensation package. $ $ $ $ $ $ c. Need for a regular Faculty Development Program based on TNA. $ d. Need for financial assistance in research writing. INTERNAL ENVIRONMENT ASSESSMENT

  27. 2. Curriculum/ Facilities Library Holdings/ Resource Materials a. Need to revise both curricular programs (AB English and AB Psychology). b. Need for more subscriptions of local and foreign journals for Language and Literature; and Psychology. c. Need to update the library holdings for AB English and AB Psychology. d. Need to provide Psychology Laboratory for the subject Experimental Psychology. INTERNAL ENVIRONMENTASSESSMENT WEAKNESSES

  28. 2. Curriculum/ Facilities Library Holdings/ Resource Materials e. Need to purchase standardized Psychological Tests for the Psychological Testing subject. f. Week academic preparations of the Senior Psychology students who are undergoing practicum/ internship resulting from the present curriculum. INTERNAL ENVIRONMENT ASSESSMENT WEAKNESSES

  29. PROPOSED REVISED CURRICULUM OLD CURRICULUM Professional Subjects First Year, Second Semester Professional Subjects First Year, Second Semester ENGL 418 Second Year, First Semester ENGL 322 Second Semester ENGL 212 Second Year, First Semester ENGL 216 ENGL 212 Second Semester ENGL 217 INTERNAL ENVIRONMENTASSESSMENT COMPARISON OF THE OLD AND PROPOSED REVISION OF CURRICULUM IN AB ENGLISH AND AB PSYCHOLOGY BACHELOR OF ARTS major in ENGLISH PROPOSED REVISED CURRICULUM HAD BEEN SUBMITTED TO CHED

  30. OLD CURRICULUM PROPOSED REVISED CURRICULUM Third Year, First Semester ENGL 317 ENGL 318 ENGL 416 Second Semester ENGL 321 ENGL 324 ENGL 325 ENGL 417 ENGL 427 ENGL 429 ENGL 430 Third Year, First Semester ENGL 318 ENGL 314 ENGL 313 ENGL 317 ENGL 322 Second Semester ENGL 321 ENGL 324 Fourth Year, First Semester ENGL 428 ENGL 416 ENGL 418 ENGL 427 Second Semester ENGL 325 ENGL 417 ENGL 429 ENGL 419 Fourth Year, First Semester ENGL 431 ENGL 432 ENGL 433 ENGL 434 ENGL 435 ENGL 313 ENGL 314 Second Semester ENGL 438 ENGL 436 ENGL 437 College of AartsL INTERNAL ENVIRONMENT ASSESSMENT COMPARISON OF THE OLD AND PROPOSED REVISION OF CURRICULUM IN AB ENGLISH AND AB PSYCHOLOGY BACHELOR OF ARTS major in ENGLISH PROPOSED REVISED CURRICULUM HAD BEEN SUBMITTED TO CHED

  31. Under the proposed curriculum some subjects in the previous curriculum were combined and some were changed because of duplication. The previous curriculum was enhanced with the inclusion of subjects that will develop and enrich the writing and editing skills of the students enrolled in the program. Moreover, the General Education subjects were placed in the first and second year levels of the curricular program. INTERNAL ENVIRONMENT ASSESSMENT

  32. OLD CURRICULUM PROPOSED REVISED CURRICULUM Second Year, First Semester PSYCH 212 Second Semester PSYCH 221 Second Year, First Semester PSYCH 212 Second Semester PSYCH 222 PSYCH 221 Third Year, First Semester PSYCH 316 PSYCH 317 PSYCH 325 PSYCH 414 EDUC 2a Second Semester PSYCH 222 PSYCH 313 PSYCH 315 PSYCH 324 PSYCH 411 PSYCH 421 PSYCH 426 Third Year, First Semester PSYCH 313 PSYCH 315 PSYCH 316 PSYCH 317 PSYCH 325 Second Semester PSYCH 324 PSYCH 322 INTERNAL ENVIRONMENT ASSESSMENT COMPARISON OF THE OLD AND PROPOSED REVISION OF CURRICULUM IN AB ENGLISH AND AB PSYCHOLOGY BACHELOR OF ARTS major in PSYCHOLOGY PROPOSED REVISED CURRICULUM HAD BEEN SUBMITTED TO CHED

  33. What do I think COMPARISON OF THE OLD AND PROPOSED REVISION OF CURRICULUM IN AB ENGLISH AND AB PSYCHOLOGY BACHELOR OF ARTS major in PSYCHOLOGY OLD CURRICULUM PROPOSED REVISED CURRICULUM Fourth Year, First Semester PSYCH 322 PSYCH 428 PSYCH 415 PSYCH 429 PSYCH 422 EDUC 6a PSYCH 427 Second Semester PSYCH 416 PSYCH 425 PSYCH 430 Fourth Year, First Semester PSYCH 415 PSYCH 411 PSYCH 416 PSYCH 414 Second Semester PSYCH 421 PSYCH 323 PSYCH 422 PSYCH 425 INTERNAL ENVIRONMENT ASSESSMENT PROPOSED REVISED CURRICULUM HAD BEEN SUBMITTED TO CHED

  34. Under the proposed curriculum the professional subjects (major elective subjects) were re- arranged and pre- requisites subjects were determined that have to be followed strictly by the students enrolled in the program. Other professional subjects that deemed of equal importance in preparing the students in their chosen field of endeavor were added. Moreover, the General Education subjects were placed in the first and second year levels of the curricular program. INTERNAL ENVIRONMENT ASSESSMENT

  35. 1. Faculty Assessment 1. Faculty STRENGTHS (S) WEAKNESSES (W) a. Competent faculty members. b. Faculty members are pursuing their doctoral degree aligned with their area of specialization. c. Classroom observations are conducted by the Area Coordinator and by the Dean (every semester). d. Financial assistance is afforded for the professional develop- ment programs of faculty members. e. Active participation of faculty members in different college committee. INTERNAL ENVIRONMENT ASSESSMENT a. Need to have a standard salary scale for faculty members. b. Need to offer an attractive compensation package. c. Need for a regular Faculty Development Program based on TNA. d. Need for financial assistance in research writing. 2. Curriculum/ Facilities/Library Holdings/ Resource Materials a. Need to revise both curricular Programs (AB English and AB Psychology). b. Need for more subscriptions of local and foreign journals for Language and Literature; and Psychology. c. Need to update the Library Holdings for AB English and AB Psychology. 2. Student Activities EXTERNAL ENVIRONMENT ASSESSMENT a. Academically competent students. b. Active student leaders. c. Extra- curricular and co- curricular student activities spearheaded by the AB students (sponsoring seminars and contests for students). SWOT TABLE

  36. 2. Student Activities 2. Curriculum/ Facilities/Library Holdings/ Resource Materials STRENGTHS (S) WEAKNESSES (W) d. Membership and affiliation of the Psychology students in national organizations for BS/AB Psychology students (PSYCHFED, PAPJA, PMHA). e.Extensive industrial and clinical training/ internship of senior Psychology students. INTERNAL ENVIRONMENT ASSESSMENT d. Need to provide Psychology Laboratory the subject Experimental Psychology. e. Need to purchase standardized Psychological Test for the Psychological Testing subject. f. Weak academic preparations of the senior Psychology students who are undergoing practicum/ internship resulting from the present curriculum. 3. Organizational Linkages a. Industrial Linkages (Human Resources Department) 1. ABS- CBN Broadcasting Center 2. Development Academy of the Philippines 3. Jollibee Food Corporation EXTERNAL ENVIRONMENT ASSESSMENT 4. Securities and Exchange Commission 5. The Medical City 6. United Laboratories Inc. 7. Phil.Broadcasting Services (PBS) 8. Government Service Insurance System SWOT TABLE

  37. SWOT TABLE STRENGTHS (S) WEAKNESSES (W) INTERNAL ENVIRONMENTASSESSMENT 3. Organizational Linkages a. Industrial Linkages (Human Resources Department) 9. Board of Investment 10. Golden Doughnut Incorporated b. Clinical Linkages 1. National Center for Mental Health 2. Sunrise Hill Rehabilitation Center 3. St. Nazarene Child Development Center EXTERNAL ENVIRONMENT ASSESSMENT 4. The Medical City (Psychiatric Ward) 4. Marketing Activities STRENGTHS (SO) OPPORTUNITIES (O) WEAKNESSES (WO) • Formulate competitive • compensation package to attract • the best qualified teachers. • Design a continues faculty • development program based on • the results of TNA. • Implement incentive package to • encourage faculty members to do • research. * Maintain alliance with existing organizational linkages in the industry and clinical settings. * Continues promotion campaign highlighting updated academic programs, linkages for training and internship and successful alumni. a. Conducts Career Orientation in public schools assigned by the Admission and Marketing Department ( Tondo, Manila Area) 1. Accessibility to different mode of transportation (jeeps, buses, taxi cabs and LRT 2). 2. Tuition fee per unit is lower than the competitor school along Aurora Blvd. (St.Paul University of Quezon City)

  38. STRENGTHS (SO) WEAKNESSES (WO) OPPORTUNITIES (O) • Update the library holdings and • acquire new sets of standardized • Psychological test. 3. Presence of business establishment in the area, wherein some of the CCP students worked part-time. WEAKNESSES (WT) STRENGTHS (ST) • Intensify marketing campaign • Devise instructional programs • to deal with the weaknesses • of the basic education e.g. • enrichment classes in • English, Peer tutoring by the • Deans’ Listers and intensify • faculty- consultation hours. • Strengthen the professional • development programs to • enhance the faculty • qualification. • Strengthen the student services. • Continues upgrading of the • curricular offerings and facilities • for the program. THREATS (T) 1. Deteriorating quality of basic education. 2. Scarcity of faculty with related master’s degree (vertical alignment of area of specialization. 3. Environmental pollution in the metropolis. 4. Present political condition of the country that is directly affecting the economic stability. 5. Emergence of state universities and colleges offering affordable tuition fees in provinces. 6. The quality of education offered by nearby institutions is continuously upgraded to be over and above the minimum requirements of CHED as well as the accrediting agencies. SWOT TABLE

  39. Table 3 Marketing Strategy With Projected Conversion SY 2006 - 2007 Central College of the Philippines STRATEGIC PLAN FOR THE SCHOOL YEAR

  40. Continuation of Table 3… STRATEGIC PLAN FOR THE SCHOOL YEAR

  41. Table 4 Basis for Projection of Expenses Per Target New Student Excluding Omnibus Expenses STRATEGIC PLAN FOR THE SCHOOL YEAR

  42. BUDGET c/o Marketing/ Admission/ Administration – to be shared to all Colleges. Ads expenses ÷ total number of New students (all colleges) Expenses ratio per student OMNIBUS ADS $ $ $ $ $ $ $ Target School = 15 Projected Expenses/ School = Php 500.00 = Php 7,500.00 CAREER TALK Leaflets P CCP CCP STRATEGIC PLAN FOR THE SCHOOL YEAR

  43. BUDGET 20 times/ areas @ 200 brochures to be distributed / areas 20 @ Php 300.00/ area = Php 6,000.00 LEAFLETS P CCP CCP $ $ P $ $ CCP $ $ P P P CCP CCP CCP $ P CCP CCP CCP 12 Seminars to be conducted = Php 1,500.00/ Seminar = Php 18,000.00 Leadership SEMINARS/ WORKSHOPS CCP P P CCP P P P CCP CCP CCP CCP CCP P CCP STRATEGIC PLAN FOR THE SCHOOL YEAR

  44. PROPOSED MARKETING PLAN OBJECTIVES: • To evaluate existing marketing campaign program • vs. the actual output. • To formulate a sensible Marketing Plan for • SY 2006 – 2007. A. SCHOOL TO SCHOOL CAMPAIGN ( Present strategy used by the Marketing Department) B. OTHER MARKETING PROGRAMS STRATEGIC PLAN FOR THE SCHOOL YEAR

  45. PROPOSED MARKETING PLAN B. OTHER MARKETING PROGRAMS 1.Mailers 1.1 Consolidate all data base gathered from the career orientation campaign 1.2 Identify target for follow up. 1.3 Prepare the mail to be sent out to the prospective enrollees. 1.4 Send brochures. MMMMMMM STRATEGIC PLAN FOR THE SCHOOL YEAR

  46. PROPOSED MARKETING PLAN B. OTHER MARKETING PROGRAMS 2.Telemarketing 2.1 Based on the data base gathered and data from the inquiry logbook, list down the prospective enrollees. 2.2 Prepare a “call schedule.” 2.3 Call each prospective enrollees and follow- up their enrolment status. STRATEGIC PLAN FOR THE SCHOOL YEAR

  47. PROPOSED MARKETING PLAN B. OTHER MARKETING PROGRAMS 3.Mail box drop and Newspaper Insertion 3.1 Assign and spearhead insertion of brochures to mail box/ newspaper in the identified area within the 8 km. school radius. 3.2 Make a daily target. 3.3 Supervise and check if the activity is implemented as planned. STRATEGIC PLAN FOR THE SCHOOL YEAR

  48. College of Arts and Sciences PROPOSED MARKETING PLAN B. OTHER MARKETING PROGRAMS 4. Leaflets and Brochures Distribution 4.1 Identify strategic place where the distribution will take place. 4.2 Assign personnel who will handle the distribution. 4.3 Make a daily target. 4.4 Monitor the campaign. CCP P P CCP P CCP P CCP STRATEGIC PLAN FOR THE SCHOOL YEAR

  49. Table 5 Enrolment Growth Trends of the College of Arts and Sciences, SY 2000 – 2001 to SY 2004 – 2005 STRATEGIC PLAN FOR THE SCHOOL YEAR

  50. Evident from Table 5 are the number of enrollees from School Years 2000 to 2005, first semesters. The average of enrolment growth is– 7.14 per cent, which means That there was no significant increase in enrolment for the last five years. Furthermore, it shows that the College of Arts and Sciences loses anaverage of sixteen (16) to seventeen (17) students per school year. STRATEGIC PLAN FOR THE SCHOOL YEAR

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