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Dual Recruitment and Marketing

Dual Recruitment and Marketing. Blake Vawter, Senior Assistant Director, OSU Admissions Christine Baker, Admissions, LBCC. Marketing Dual Programs. WEBSITE Program details FAQ list Contact list Link to application MEDIA News release to announce program Schedule of Classes

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Dual Recruitment and Marketing

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  1. Dual Recruitment and Marketing Blake Vawter, Senior Assistant Director, OSU Admissions Christine Baker, Admissions, LBCC

  2. Marketing Dual Programs • WEBSITE • Program details • FAQ list • Contact list • Link to application • MEDIA • News release to announce program • Schedule of Classes • Campus newspaper (The Commuter-LBCC)

  3. Marketing (con’t) • Announcing dual scholars in local newspapers • Must market/promote within your institution • Staff/faculty/ADVISORS!!! • Foundation/alumni (led to scholarships)

  4. Recruitment • Decide on populations to target • Current CC students • Current University students • ‘New’ students (HS/Transfers/Int’l) • Activities? • Fairs/HS visits • Target advisors/influencers (advisors/counselors) • ASPIRE • Tribal fairs/Hispanic Leadership Events • Counselor workshops

  5. Recruitment (con’t) • Campus Events • Campus Picnic/Spring Fling-LBCC • Winter Advising Event-LBCC • CHS College Night @ OSU • LBCC Open House • Added dual info/advising to OSU START program • Using student listserv to keep dual students in the loop

  6. Shared Efforts • Created fliers • Brochure created 2-3 years later • Logo created last year • Use on website • Promotional items (signs/shirts/pens)

  7. Q & A

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