3. Marketing and Recruitment

1. Case Studies: Their use in a University setting Dr David Biggs Natural and Social Sciences 1. Teaching Case studies are useful as an important learning tool on taught undergraduate and postgraduate courses. Case studies are used for the Pgcert/Diploma/MSc Business Psychology, MSc Occupational Psychology and in relevant undergraduate modules. On these courses, we use case studies illustrating a particular theory. We also present case studies in segments to allow students to use psychological techniques in an applied ‘simulated’ setting. Case studies represent an ideal teaching aid applying psychological theory in an applied setting. 2. Assessment Case studies are a useful indication of learning at a postgraduate level. Case studies are used for assignments on the MSc Business Psychology. These can either be case studies the student was involved with or a well-known case study taken from the press. Students detail the issues of the case study and how techniques in Business Psychology can aid the organization or individual. Case studies represent an ideal assessment ensuring that students can applying their psychological theory to an applied setting. 3. Marketing and Recruitment Case studies have also been used in marketing the MSc Psychology in the Workplace (Business Psychology) course. This has been achieved through presenting at conferences and through publication. By publishing and presenting case studies we are marketing the postgraduate Business and Occupational Psychology courses and the University. Biggs D.M. (2005) Poor employee relations and its effect on customer demand. Top Consultant Newsletter. Biggs, D.M. and Bailey, G. (2005) Instant Messaging Mortgage Advisors: the need, job analysis and selection. BPS Occupational Psychology Conference 2005 – Book of Proceedings and Compendium of Abstracts.203-205. Biggs D.M. (2004) Modifying behaviour in a Birmingham gauge manufacturer. People and Organisations at Work, Summer Edition, British Psychological Society, Leicester. Biggs D.M. (2004) Expert System usage in providing developmental feedback to individuals from an ethnic minority. BPS Occupational Psychology Conference 2004 – Book of Proceedings and Compendium of Abstracts.61-62. For further details please contact David Biggs at the School of Social Sciences