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The Roller Coaster Ride of E-Business: Successes and Future Predictions

This comprehensive analysis explores the dynamic journey of e-business, highlighting significant successes and challenges faced in the digital marketplace. From e-commerce to CRM and supply chain management, we dissect various areas of e-business and their evolution over time. The presentation further delves into emerging trends, including the rise of mobile technologies, personalization, and the role of Application Service Providers (ASPs) in shaping future strategies. The insights provide a roadmap for businesses to navigate the complexities of e-business in the modern age.

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The Roller Coaster Ride of E-Business: Successes and Future Predictions

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  1. E-business successes The roller coaster ride of e-business The emerged success areas Some predictions for the future

  2. Colin Leek • Postgraduate courses manager • 8 years accountant • 5 years systems and development • 15 years lecturing • 22 years consultancy • Business analyst • E-business strategist

  3. Agenda • The roller coaster Internet ride • Some e-business successes • New directions

  4. The Internet effect Expected outcomes: • Improved communication • A new selling channel • Customer centric • A new marketing context

  5. The Internet effect Rather a surprise: • The ubiquity of the medium • The acceptance of the medium • The need to manage channels • The effect on BPR

  6. The Internet effect Out of the blue: • The transparency of organisations and systems • Price dilution and homogeneity • Compression of time-scales • Push on corporate collaboration • CIO accountability

  7. What a whirligig so far ........ E-commerce B2C:  Passport to $millions  .bomb collapse  Stable growth

  8. What a whirligig so far ........ CRM:  Massive potential  Failure  Massive potential  Failure after failure  Massive potential  Failure after failure after failure

  9. What a whirligig so far ........ SCM:  Migrating existing operations  Concentration on collaborations  Continues to deliver

  10. What a whirligig so far ........ Extranets:  Potential recognised  SCM growth pushes collaboration  Increasing adoption  ‘Extranet’ label fades

  11. What a whirligig so far ........ Intranets:  Potential recognised  Content currency and buy-in not fulfilled  Regrouping and re-evaluation  Ubiquitous and user focussed

  12. Emerged e-business successes • ASPs • Brokerages and markets • Auctions • Information vendors

  13. Application Service Providers  ASP hype  ASP collapse

  14. www.cio.com/archive/111500/boy.html

  15. Application Service Providers  ASP hype  ASP collapse  BSP, MSP, xSP consolidation  ASP resurgence

  16. ASP progress • ASPs – upto 11/2000 • MSPs  • BSPs  11/2000 through 6/2003 • xSPs  • ASPs – currently

  17. Company A ASP The ASP concept The ASP concept Internet

  18. Company B Company A ASP The ASP concept Internet

  19. Outworkers Company B Company A ASP The ASP concept Internet

  20. What types of applications? The short answer is, virtually any. Depending on your business requirements, you can obtain relatively basic applications such as e-mail through an ASP, as well as complex applications such as ERP, CRM and HRM systems. Many ASPs deliver proprietary applications, or those designed for a specific industry.

  21. www.asp-directory.com

  22. www. asp.thelist.com.com

  23. seller 1 seller 2 customer seller 3 product distribution network Brokerages and markets electronic market

  24. Marketplaces • Vertical markets • freemarkets.com now owned by ARIBA • e-steel.com • ChemConnect • Horizontal markets • GSA www.gsa.gov B2G • Staples

  25. www.sourceguides.com

  26. www.chemconnect.com

  27. www.freemarkets.com

  28. www.e-steel.com

  29. www.gsa.gov

  30. Auctions Examples: • ebay • www.alibaba.com • www.ironmall.com now part of ebay Reverse auctions examples: • www.freemarkets.com • www.aeroxchange.com

  31. Aside – the Covisint case • Ford, GM and Chrysler collaboration • Extranet concept for SCM • Major suppliers and consortiums only • From initial deals through contract management • Now used by Nissan, Peugeot, et cetera • Recently acquired by Compuware Corporation

  32. Aside – the Covisint case Major driver • To take major contracts out of chief buyers remit • Improved reduction of materials cost Minor drivers • Gain efficiencies • Reduce order processing costs

  33. More aside – FreeMarkets case • Founded 1995 • More than $40 billion volume • $8 billion savings to purchasers • More than 130 buying companies • Over 200 categories • Over 30 languages

  34. Value added Many B2B marketplaces also act as: • Bartering exchange facilitators • Collaborators with other marketplace agents to improve their offerings

  35. customer seller 1 electronic market seller 2 customer customer seller 3 product distribution network Exchanges

  36. News agencies Reuters CNN.com Dunn and Bradstreet Research agencies Silicon.com ZDNet.com METAData Infomediaries chemDex neoforma Yahoo Finance Autobytel.com Information vendors

  37. New directions • WAP has come of age • Increased use of mobile technologies • More and more multimedia offerings • RFID is now a contender • The B2C revolution in 2015 • Personalisation of web offerings • Predictive analysis of web users • CRM

  38. Thank you. Questions?

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