BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS

1. BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS EDUCATION SPECIALISTS School Leavers Open Days Bachelors Masters MBA’s International Students Evening Weekend Undergraduates Graduates PHD Post Graduate Study Abroad

2. REACHING YOUR MARKET – MULTIMEDIA ADVERTISING CHANNELS USING TOMORROWS TECHNOLOGY TODAY Web Display E-mail Mobile MMS / SMS Social Media / Seeding On Campus Events & Tours YOUTH MARKET EVER CHANGING METHODS OF COMMUNICATING

3. OUR VISITORS & MEMBERS INSTITUITIONS WE WORK WITH • Largest opt-in database of over 1 million registered users • Reach over 577,000 course seekers per month • Achieve 4 million page impressions per month • The most visited youth network in the UK • A network of over 700 plus Brand Agents at UK universities OUR REACH AGENCIES WE WORK WITH • 31% Business Graduates & Finalists • 14% Media Film & Performing Arts • 16% Based in London • Age: 16 – 30 year olds • 28% First Year A Level Students • 32% Final Year A Level Students • 26% MBA Course Seekers • 24% International Students USER DEMOGRAPHICS

4. ADVERTISING OPPORTUNITIES • Digital newspaper Double Page Spread, Full page, half page, quarter page • Video Max file size 1MB (AVI, MPEG, QuickTime and SWF files accepted) • Online Display MPU, Leaderboard , Skyscraper, banner (expandable available) • E-mail & SMS HTML/Text & Text up to 160 characters • Cost Per Lead Pay for leads from students requesting information on your course. Web Display & MPU On Campus Events & Tours Mobile MMS / SMS E-mail

5. ONLINE DISPLAY OPPORTUNITIES Enhanced Listing Home Page MPU / Skyscraper Course Subject Directory Background reskin Open Days Calendar University guide

6. EMAIL MARKETING Our opt-in email data currently stands at 1 million registered users. HTML email is a great way to directly communicate with the youth audience. An email campaign can be highly personalised and targeted. This method of advertising is trackable and gives you clear ROI. The beauty of our database is that you can target candidates by the criteria listed below plus by discipline, location & year of study. The email tracking system has all the features you would expect from an email marketing platform, including: - Number of emails sent - Number of click throughs to website - Number of emails opened/read - Number of undelivered mails (bounce backs) - Which users clicked on which links - Number of users who unsubscribed Lower Sixth GCSE 123,000 156,000 Finalist & Graduates (up to 3 years) International Wanting to Study UK 210,000 305,000 Finalist & Graduates (3+ years) International Studying UK 250,000 95,000 Upper Sixth 200,000

7. EMAIL MARKETING - CASE STUDY Client Name: Salford University Campaign: International Student Attraction Campaign – Nov 2011

8. SMSMARKETING - CASE STUDY Client Name: University of Birmingham Campaign: Open Day Campaign – July 2011

9. MOBILE MARKETING Reach: Short Message Service (SMS) is a communication service allowing the interchange of shot text messages of up to 160 characters between mobile phones. MMS is a static image or animated multimedia message which can include music and voice. SMS marketing is ideal for local and national campaigns and can be personalised addressing each individual by their first name. Our data is cleansed after every send with non-deliveries removed from our database immediately ensuring no wastage. The profile information we hold includes; age, gender, location and university attended. 18-21 year olds 245,000 21-25 year olds 295,000 SMS MMS • Your Invited to Birmingham Postgraduate Open day 26th November! Don’t miss this great opportunity to further your career 2opt-out STOP@thebigchoice.com ESCP Europe Business School: Open Day 14 May. Make the right choice for your postgraduate degree! Call 020 7443 8826 to attend.. 2opt-out STOP@thebigchoice.com

10. INTERNATIONAL REACH • Here is a selection of some • of our most popular countries: • India: 38,103 • USA: 28,157 • Italy: 21,786 • Germany: 24,384 • China: 29,605 • Denmark: 18,141 • Taiwan: 15,674 • Canada: 11,606 • Norway: 7,526 • Pakistan: 19,739 112,639 97,718 40,592 43,920 • Nigeria: 26,439 • Kenya: 6,365 • Singapore: 5,609 • Argentina: 4,957 • Brazil: 6,118 10,824 434 - 305,000 international candidates - all looking to study in the UK - registered from 160 different countries

11. Campus Marketing BigChoice Group has a network of 700 plus student representatives across 70 campus’s in the UK and have implemented campus marketing activity on behalf of recruiters, national brands and Institutions. Working directly with the students union, careers departments, clubs & societies, Big Choice Group have unrivalled access to campus. Our experience in implementing such activity and relationships with our brand managers ensures the clients’ marketing messages are distributed in the right areas to the right students. • Flyering • Posters • Careers fairs • Focus Groups • AdWalkers • Projection advertising • Pic Flips • Clean street advertising • Bluetooth • Data Capture • Experiential advertising • Ambient marketing

12. Campus Marketing Look Walkers Eco Bike Pedal powered illuminated adbikes Illuminated, wearable billboards carried by trained promotional staff. Leafleting or sampling available. Ad Vans Scootermedia Stylish, illuminated double-sided 4-sheet trailers. Leafleting or sampling available. Music can be played from vehicles. Illuminated, 48 sheet Ad Vans. Digital vans Street Skins Rear projection digital screen integrated van. Gaming, live TV, internet feed, digital content, touch screen. Operates day or night 'Skin' stretched over shutter doors of stores. Location specific. Target urban audiences in proximity to city centres.

13. AdWalkers Adwalkers are interactive, online, wearable media platforms. They offer the ability to spend extended periods of precious “face” time, interacting and engaging with your audience. Adwalkersmobility enables precision targeting, they can be used as a direct sales tool, for playing interactive games and data capture. Wearable 17 inch screens with multi touch screen technology are ideal for delivering visual messages, videos, market research, data capture and consumer engagement campaigns. We can also offer custom software and applications running on the AdWalker’s or work with your existing digital team to incorporate existing content.

14. AdFloor – Interactive Floor Advertising Ad Floor Campaigns AdFloor is a novel and enterprising technology that lets you utilise a traditionally overlooked space – the floor. AdFloor adds a new dimension… • AdFloor captures the attention of guests and visitors, drawing them into your space. • Visitors can’t help but interact with your brand. • AdFloor is fully customisable with over 100 effects to choose from, you can personalise your floor to be in harmony with your brand or event theme. Whether you’re planning an exhibition stand, product launch, experiential event or party, AdFloor can provide something new and exciting.

15. Campus Marketing Service Costs Campus Marketing service costs • Above costs are exclusive of: • Artwork conversion and upload • Campus access fees • Administration fees

16. Testimonials Ksenija, Marketing Coordinator, ESCP Europe Business School. October2011 ‘I started working with the Big Choice Group in 2009 and since then they have proved to be an effective online solution to promoting our programmes. Targeted emails always have strong and immediate results and our recent activity on Just Courses website, despite a short period of time, has generated a positive response. Working with the team at the Big Choice has always been a great experience – they are professional, proactive, friendly and flexible. Thank you so much!’ Emma, Client Relationship Director, MJD Consultancy November2011 ‘MJD has been working with the Big Choice group on a number of campaigns, and your products have become an integral part of planning our media activity. Working closely with Gurpreet has been fantastic, she is super efficient and really knows her products inside out - explaining how we can work together without any unnecessary sales waffle. It's great to be able to build friendly and productive relationships with such nice people and Gurpreet is a great ambassador for the Big Choice group. I would definitely recommend working with you to other clients and we'll be continuing to include you products in our campaign activity.’ Gillian Radcliffe, Marketing Manager, London College of Communications (University of the Arts) September 2011 ‘Jane,  we had a good number of people sign up for the early bird clearing sessions so far from our JustCourses.com email campaign & we feel it was a good return on the modest amount we spent with you.  We will definitely work with you again on future campaigns.’ WWW.BIGCHOICEGROUP.COM EDUCATION SPEACIALISTS

17. Conclusion 10 years of education experience means we have the target audience with.. • Network of 2 million unique users every month • 1 million registered users reachable by email and SMS text messages • Innovative online, display and html email which are far more cost effective than traditional methods • Formore information contact: • Jane Johns • 020 7 401 2416 • E-mail:jane@bigchoicegroup.com WWW.BIGCHOICEGROUP.COM EDUCATION SPEACIALISTS