1 / 14

Boosting Holiday Sales with the O.W.D.R. Out of the Box Campaign

The O.W.D.R. Out of the Box Campaign aims to increase interest in "Word on the Street" to enhance its competitiveness during the holiday season. The primary goal is to rise to the forefront of holiday gift ideas while driving up sales. Targeting audiences like mothers and young adults, this campaign features a world record event, blogger promotions, and extensive commercial airtime. We developed an engaging 3-minute board game showcased at an athletic event, improving outreach and generating buzz. Our efforts culminated in a successful strategy that maximized engagement and holiday sales.

nikita
Télécharger la présentation

Boosting Holiday Sales with the O.W.D.R. Out of the Box Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. O W D R on the street Out of the Box Campaign

  2. O W D R on the street

  3. O W D R on the street • Agenda • Core Problem and Goal • Key Publics • Ideas • The Event • Outreach • Evaluation

  4. O W D R on the street Core Problem Unless Out of the Box can generate interest in Word on the Street, it will not be a strong competitor during the holiday season

  5. O W D R on the street Goal Rise to the top of holiday gift ideas and increase holiday sales

  6. O W D R on the street • Key Publics • Mothers • Young Adults

  7. O W D R on the street • World Record Event • Blogger Campaign • Commercial Airings

  8. O W D R on the street • The Venue • Attendance • Flexibility • Timing • Ready for Holidays • Rules • 3 minute board game that makes sense • Influentials • Wow Factor

  9. O W D R on the street • Making it Happen • 3 minutes at halftime game Nov. 10 • Cougarettesand Cheer Squad • Worked with athletic department • Made a simplified version of the rules

  10. O W D R on the street Taking the Word to the Streets • What we did • Press Release • 2 Facebook Posts • 2 Marketing Emails • How it worked • Universe Pick-up • What we learned • Quicker turnaround with quotes

  11. O W D R on the street The Result

  12. O W D R on the street The Result

  13. O W D R on the street Evaluation

  14. O W D R on the street Out of the Box Campaign

More Related