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Selling the benefits To whom?

Selling the benefits To whom?. Authorities Local authorities Anticipated difficulties to make them understand the usefulness of an SDI Regional National authorities EU institutions Services of the Commission Parliament. Selling the benefits What benefits?. Helping citizens Save lifes

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Selling the benefits To whom?

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  1. Selling the benefitsTo whom? • Authorities • Local authorities • Anticipated difficulties to make them understand the usefulness of an SDI • Regional • National authorities • EU institutions • Services of the Commission • Parliament

  2. Selling the benefitsWhat benefits? • Helping citizens • Save lifes • Government transparency • Better decisions • Expose public information efficiently • Reduce duplication • Increase competition • Create jobs • Information at your fingertips

  3. Disaster response Environment Selling the benefitsProblem statements • Know the context of those who you are addressing: show the usefulness related to context • Benefits need to be connected to the policies; EU policies affect national policies • Demonstration projects • Impact Analysis • Resources are needed to demonstrate EU the benefits • Use what already exist • Many small projects vs. few large

  4. Selling the benefitsProblem statements • Heterogeneous reality • Price and rights, etc. • Data quality, consistency • Uses • We need to look at these issues in terms of use cases • Start with clearly defined demonstration projects that you can handle (e.g., NatureGIS, Water Framework Directive)

  5. Selling the benefitsProblem statements • Example: Data policy, funding • Information products: you don’t buy the product, but you buy the right to use the content. Important is that you have a license that tells how you can use the information. • Define what user right is. If you want to use info for something else, you have to buy a different license. If you have the conditions clear, you can define the rights.

  6. Selling the benefitsProblem statements • Communication to authorities, what? • Create awareness of using geospatial information in everyday situations and across organizations • The users want it simple. You must make them see how an SDI can help them. • What are the expectations of the policy and decision makers? How do the investments relate to the return? • Infrastructure not expensive, it is the GI that is expensive. Do not think in terms of systems, but of communication

  7. Selling the benefitsProblem statements • Communication to authorities, how? • Avoid the terms geographic, spatial, data, anything technical. Use terms like sharing information, saving money, improve collaborations. • Consistent technical architecture and a consistent business model • Interoperability allows administration to issue call for tenders for specific components, allow different companies to implement different pieces of the service chain. It also allows easier adoption to changing needs.

  8. Household matters • Bus to Club House at 12.15 • If you did not pay yesterday’s dinner yet please you can do that at 12:15 • Please give presentations to Paul if not done yet (also WGs)

  9. Selling the benefitsUse cases • Cultural change • From a paper map mentality to information services • Decentralized approach to data management / peer to peer • The case studies should have three faces, addressing three different audiences • Political side • Operational and cultural considerations • Technical components

  10. Selling the benefitsUse cases • Disaster • Flood – German-Dutch case study of Rhine region • Man-made disaster – Explosion Toulouse • Agriculture • Agricultural production (IACS) • Fertilizer run-off

  11. Selling the benefitsUse cases • Environment • Water framework directive - water quality. MS have to report on some parameters. Co-ordinates of the water quality stations. Services for the citizen. Citizen on holiday: Clean swimming water. • NatureGIS • Transport • Air emission, dust. UK will report case study of ambulance planning based on statistical data of traffic accidents • Blocked tunnels

  12. Selling the benefitsUse cases • IMAGE 2000 and CORINE Land Cover 2000 • European base-information, should be made available • Used in combination with other information to support decision making at EU level • Impact difficult to predict • Recommendation is to collect statistics of use of these products

  13. Selling the benefitsRecommendations • Carefully devise a communication strategy addressing authorities at different administrative levels • Focus on use-cases viz. pilot projects that have a direct relation to political top priorities • Keep it simple: many short steps are better than a few large / tasks are broken down sequentially and work is implemented incrementally

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