1 / 16

Paving The Road to Mobile Commerce Through The Cloud Paul Coppinger, President, Apriva

Paving The Road to Mobile Commerce Through The Cloud Paul Coppinger, President, Apriva. Social Mobile Payments: Americas Conference . Lots of Definitions; Little Definition. M-commerce Has Become a Catchphrase To Describe A Variety of Services Payments

nile
Télécharger la présentation

Paving The Road to Mobile Commerce Through The Cloud Paul Coppinger, President, Apriva

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Paving The Road to Mobile Commerce Through The Cloud Paul Coppinger, President, Apriva Social Mobile Payments: Americas Conference

  2. Lots of Definitions; Little Definition • M-commerce Has Become a Catchphrase To Describe A Variety of Services • Payments • Card-based, Currency-based, Proprietary credits • Marketing (Advertising, Located-Based Services) • Fulfillment (Ticketing, Coupons) • Loyalty • Definitions—and Capabilities—Change Vendor By Vendor

  3. The Technology Conundrum • Emerging Innovations May Actually Inhibit Adoption • Requires Significant Investment from Merchants • Forces Consumers to Shift Relationships and Behaviors • Limited Feature Set = Limited Choices • Security Remains A Big Question Mark • As a Result, Phone Manufacturers Remain Hesitant • No NFC in the iPhone 5!

  4. Back to Basics • For mobile commerce to become a factor, certain realities need to addressed: • Is there a compelling need? • Are we fixing a problem? • Is it easy to deploy? • Is our solution piecemeal, or comprehensive?

  5. What Do Merchants Really Want?  Merchants Want Consumers…Especially Loyal Consumers!

  6. What Do Consumers Really Want? • Consumers Want Convenience, Flexibility…and Appreciation!

  7. What Do Financial Services Stakeholders Really Want? An Opportunity to Participate! • Must support multiple players, partners and card types (choice) • Payment forms • Processing platforms—open & closed loop • Wireless networks • Financial Institutions

  8. M-Commerce Should Be Inclusive, Not Restrictive • Dynamic interaction between sellers and buyers • Easy opt-in, management and fulfillment • Complete breadth of services • Secure and reliable • Flexible to support all infrastructures and form factors The Only Way Is Through the Cloud…

  9. An Open and Thriving Ecosystem • Any Presentation Method • MSR, EMV, NFC, and beyond • Works with existing POS Systems and Devices • Easy enrollment, opt-in, and redemption at POS • Enhanced security and flexibility

  10. More Than Payments • Use of location-based services: • Relevant, timely couponing • Targeted offers • Advertising • Rich media experience • Integration with Social Media • Mobile Marketing…

  11. Breaking Down Barriers Solutions Should Satisfy Broad Merchant Needs • Tier 1 through Tier 4 • Brick and mortar, M-Commerce and E-Commerce • Tailored to meet specific merchant requirements • Support multiple payment forms • Expanding reach via Social Media • Low cost of entry

  12. How Do We Get There?

  13. Cloud-based Platforms Are The Best Option • Multiple services that can be tightly integrated • Customizable • Payment and Technology agnostic • Credit, debit, gift cards, SMS, ACH, Closed Loop Currency • MSR, EMV, NFC, and beyond • Secure and compliant • Low cost of entry • Maximizes choice for merchants/consumers • Leverages the current infrastructure • You Don’t Have to Wait!

  14. The Apriva Cloud-Based Ecosystem (Mag stripe, EMV, NFC) Evolutionary, Not Revolutionary…

  15. Paving The Way To M-Commerce Through the Cloud • It’s All About Choice • Integrated services that can be customized • Much more than payments • Technology neutral to serve all merchants and consumers—today and tomorrow • Lower cost to entry entices merchants • Superior flexibility, security and adaptability Don’t Let Technology Limit Your Business!

  16. Thank you!

More Related