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Exam technique

Amelia Burton operates a successful graphic design business employing six people, specializing in creating high-quality advertising leaflets and posters for local businesses. To maintain a competitive advantage, she seeks to recruit a new graphic designer. This recruitment focuses on two key attributes: skill and attitude. Members of her team must deliver quality work under tight deadlines. As she navigates this process, it's crucial to assess which attribute—skill or attitude—will most effectively contribute to her business’s continued success and client satisfaction.

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Exam technique

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  1. Exam technique ‘Choice’ questions

  2. Amelia Burton owns and runs a small graphic design business which employs six people. The business specialises in producing advertising leaflets and posters for local businesses. The qualities of its designs give the business a competitive advantage over rival graphic designers. The business is successful and Amelia needs to recruit a new graphic designer. As the work needs to be high quality, and can involve working to tight deadlines, Amelia wants to make sure that her recruitment process helps her to find the right person for the job. As part of the recruitment process Amelia will have to consider two important attributes – skill and attitude. Which of these two attributes do you believe would be most important for Amelia to consider when recruiting a graphic designer? Justify your choice. Choose one option (tick one box only) (6 marks) Skill [ ] Attitude [ ]

  3. What are the key points about this business? Amelia Burton owns and runs a small graphic design business which employs six people. The business specialises in producing advertising leaflets and posters for local businesses. The qualities of its designs give the business a competitive advantage over rival graphic designers. The business is successful and Amelia needs to recruit a new graphic designer. As the work needs to be high quality, and can involve working to tight deadlines, Amelia wants to make sure that her recruitment process helps her to find the right person for the job.

  4. What are the key points about this business? Amelia Burton owns and runs a small graphic design business which employs six people. The business specialises in producing advertising leaflets and posters for local businesses. The qualities of its designs give the business a competitive advantage over rival graphic designers. The business is successful and Amelia needs to recruit a new graphic designer. As the work needs to be high quality, and can involve working to tight deadlines, Amelia wants to make sure that her recruitment process helps her to find the right person for the job.

  5. Make a choice! Skill or Attitude? Paragraph 1 Give one reason why you think this attribute is important What is a consequence of employees having this attribute? How will it help the business? Remember, you must link your answer to the case study… Paragraph 2 Give another reason why you think this attribute is important What is a consequence of employees having this attribute? How will it help the business? Conclusion Overall I think that this attribute is important because… However… (explain why the other attribute might be more important)

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