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Planning a Social Media PR Campaign

Planning a Social Media PR Campaign. Rebecca Storey, Sutton PR. Traditional PR / Online PR. Deadlines Control from PR Trained journalists Audience are a known quantity Broad audience. Flexible deadlines Less control, more suggestion User-generated content Unknown audience

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Planning a Social Media PR Campaign

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  1. Planning a Social Media PR Campaign Rebecca Storey, Sutton PR

  2. Traditional PR /Online PR • Deadlines • Control from PR • Trained journalists • Audience are a known quantity • Broad audience • Flexible deadlines • Less control, more suggestion • User-generated content • Unknown audience • Niches audiences Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  3. Questions to ask • What do you want to gain from social media? • What can you gain that you can’t from traditional media? • What platforms will work best for your goals? • What content can you generate? • What restrictions will you have? • Will there be an opportunity to place exclusive content? • Will you be able to offer incentives? • What will success look like? • How will you measure success? Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  4. Planning • Research • Establish your target audience • Build a list of targets • Engagement points • Content • Monitor • Report & Analyse Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  5. Editorial Calendar Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  6. Platforms Don’t make life harder than it needs to be. Identify the platforms that will allow you to reach your goals. Doing one GREAT, is better than all of them mediocre. Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  7. Monitor Hard to gather retrospectively. Make use of the free tools available. Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  8. TweetReach Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

  9. Analyse Establish your goals at the beginning of your campaign and identity how you will measure them. Increased visits to website Target number of likes/followers % increase of sales Rebecca Storey, Account Manager & Digital Strategist @Sutton_PR | @BecStorey

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