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On the Menu

On the Menu. Designing a menu or pamplet for your new business. Now that we all have a company name and logo, we need to create marketing pieces to tell our customers about new business. How will we grab their attention? What is the mood of our company? Is it fun? Energetic? Serious?.

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On the Menu

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  1. On the Menu Designing a menu or pamplet for your new business Now that we all have a company name and logo, we need to create marketing pieces to tell our customers about new business. How will we grab their attention? What is the mood of our company? Is it fun? Energetic? Serious?

  2. Group roles • Just like an advertising agency, we will all have our jobs to do as we create marketing pieces for our businesses. • The group leader is the Art Director who makes final decisions about each piece. • The Art Director will choose 2 graphic designers to help with the layout of each piece. • The remaining members of the group will be copywriters. They are responsible for writing the copy (or words) that go into each piece.

  3. Branding Board • Before we jump into our menu or brochure, we should have a clear idea of a direction of our company brand. • A branding board is a collage of your ideas and inspiration for your design work. • It’s like brainstorming for the “look” you want • Often represent an emotion

  4. What should be on our branding board? • Inspiration photographs from magazines – should include images of people, products, and places • A color scheme of 2 main colors and 2 supporting colors • Two color versions of your logo • 3 – 5 descriptive words to describe your company’s personality and values • Textures – is your brand a graffiti wall or a shimmering silk scarf?

  5. Think like a customer • On the back of your board write about your customer. • Who are they (age, gender, profession) • What do they look like (smart, casual, hipster) • Where do they shop? • What car do they drive • What sport do they follow • What house do they live in.

  6. Professional agencies even make boards! • http://www.flourishstudios.co.uk/portfolio/ http://www.cbsnews.com/8301-505145_162-38141052/tricks-of-the-restaurant-trade-7-ways-menus-make-you-spend/

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