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Place/ Distribution

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Place/ Distribution HSS 3000/5263 Sport Marketing Dr. Brian Turner Introduction Game itself Tickets to the game Concessions Image of the event Players and coaches Merchandise and memorabilia Basic Distribution Concepts Channel of distribution

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Place/ Distribution

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  1. Place/Distribution HSS 3000/5263 Sport Marketing Dr. Brian Turner

  2. Introduction • Game itself • Tickets to the game • Concessions • Image of the event • Players and coaches • Merchandise and memorabilia

  3. Basic Distribution Concepts • Channel of distribution • “…organizations or individuals who direct the flow of sports products from producer to consumer” • Intermediaries

  4. Marketing Channels • Channels • Various sets or configurations of organizations linked together to deliver a product to consumers • Elements • Producers/Manufacturers • Wholesalers • Retailers • Consumers

  5. Marketing Channels • Direct Channels • Indirect Channels • Hard Goods • Ski outing

  6. Marketing Channels • Single- or multiple-channel strategy • Market coverage

  7. Sports Retailing Mix • Sports Retailing products • Stock a variety of team and player items • Recognize the appeal of sideline apparel • Target youth • Maintain a good mix of products • Cultivate the seasonal approach • Continue developing specialty stores and purchasing areas

  8. Sports Retailing Mix • Sports retailing price • Sports retailing distributing • Sports retail promotions

  9. Sports Retailing Mix • Retail Image • Atmospherics • Location • Sales personnel • Clientele • Merchandise assortment • Promotional activities

  10. Theory of Sport and Place • Elements that enhance/diminish attractiveness of venue • Landscapes • Artifacts • History and memories • Aesthetics • Problems

  11. Accessibility

  12. Trading Area or “Drawing Radius” • Critical factors • Demographics • Duration and frequency of the event • Emotional commitment • Perception of quality • Importance • Determination of sites • Relocation/expansion • Segmentation

  13. Parking

  14. Surrounding Area • Design • Politics • Sense of safety

  15. Design and Layout • Ease of access and exit • Access and sight lines for consumers who are physically disabled • Location and design of food services, concession stands, and bathrooms • Crowd management and control • Flexible vs. dedicated usage • Aesthetics

  16. Amenities • “Smart” seats • Upscale food and drink • Elaborate big screens, electronic message centers, and sound systems • Hot tubs and halls of fame

  17. Other Facility Factors • Personnel • Sense of security

  18. Ticket Distribution System • Team retail outlets • Ticket firms • Other consumer retail outlets • Payroll deductions • Television • Internet • Telephone systems

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