Download
market segments and sports participation n.
Skip this Video
Loading SlideShow in 5 Seconds..
Market segments and sports participation PowerPoint Presentation
Download Presentation
Market segments and sports participation

Market segments and sports participation

256 Vues Download Presentation
Télécharger la présentation

Market segments and sports participation

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Market segments and sports participation

  2. The Four Big Hitters • The following sports appear in the top ten sports for all nineteen segments: • Recreational walking • Recreational cycling • Gym • Swimming

  3. On their way there…… • A second tier of sports which appear in the top ten for the majority of segments • Badminton (17 segments) • Yoga (12) • Golf (11) • Aerobics (10) • Tennis (10) • Road Running (10)

  4. How we got here ………… • “Bankable” sports – In the top ten absolute and also in the top ten by population or supergroup index • Growth sports – are not in the top ten absolute sports but are in both the population or supergroup index • Refers to all sports regardless of intensity • Given in absolute size order

  5. A01 Ben “Competitive Male Urbanite” • “Bankable” Sports • Football (indoors and outdoors) • Golf • Growth Sports • Cricket • Rugby Union • Rugby League • Skateboarding • American Football

  6. A02 “Jamie Sports Team Drinkers” • “Bankable” Sports • Football (indoors and outdoors) • Growth Sports • Weight Lifting • Pool

  7. A03 Chole “Fitness Class Friends” • “Bankable” Sports • Aerobics • Horse Riding • Yoga • Growth Sports • Netball • Trampolining

  8. A04 Leanne “Supportive Singles” • “Bankable” Sports • Aerobics • Growth Sports • Dance Exercise • Netball • Body Combat • Ice Skating • Rounders • Gymnastics

  9. B05 Helena “Career Focused Females” • “Bankable” Sports • Aerobics • Yoga • Horse Riding • Growth Sports • Pilates • Netball • Hockey Field • Body Pump

  10. B06 Tim “Settling Down Males” • “Bankable” Sports • Football (indoors and outdoors) • Golf • Squash • Growth Sports • Cricket • Rugby Union • Shooting • American Football

  11. B07 Alison “Stay at Home Mum” • “Bankable” Sports • Aerobics • Yoga • Horse Riding • Growth Sports • Pilates • Netball • Skiing • Trampolining • Body Pump • Rounders

  12. B08 Jackie “Middle England Mums” • “Bankable” Sports • Aerobics • Growth Sports • Trampolining • Ice Skating • Rounders • Step Machine • Roller Blading

  13. B09 Kev “Pub League Team Mates” • “Bankable” Sports • Football (indoors and outdoors) • Fishing • Weight Training • Growth Sports • Snooker • Darts • Weight Lifting • Pool • Fishing Sea

  14. B10 Paula “Single Stretched Mum” • “Bankable” Sports • Aerobics • Keep Fit • Growth Sports • Trampolining • Ice Skating • Step Machine • Rounders • Roller Blading • Skipping

  15. C11 Philip “Comfortable Mid Life Males” • “Bankable” Sports • Golf • Football (indoors and outdoors) • Squash • Growth Sports • Cricket

  16. C12 Elaine “Empty Nest Career Ladies” • “Bankable” Sports • Yoga • Aerobics • Pilates • Horse Riding • Growth Sports • Dance Exercise • Body Pump • Step Machine

  17. C13 Roger and Joy “Early Retirement Couples” • “Bankable” Sports • Golf • Yoga • Keep Fit • Growth Sports • Pilates • Bowls • Aqua Fit • Tai Chi • Sailing – Dingy • Skittles • Shooting – clay pigeon

  18. C14 Brenda “Older Working Ladies” • “Bankable” Sports • Keep Fit • Aerobics • Growth Sports • Dance Exercise • Step Machine • Health and Fitness • Skipping

  19. C15 – Terry “Local “Old Boys” • “Bankable” Sports • Fishing • Weight Training • Snooker • Darts • Growth Sports • Pool • Fishing – sea • Weightlifting • Shooting • American Football

  20. C16 Norma “Later Life Ladies” • “Bankable” Sports • Keep Fit • Aqua Fit • Darts • Growth Sports • Dance Exercise • Tai chi • Step machine • Skipping

  21. D17 Ralph and Phyllis “Comfortable Retired Couples” • “Bankable” Sports • Golf • Bowls • Keep Fit • Tennis • Growth Sports • Shooting

  22. D18 Frank – “Twilight Gents” • “Bankable” Sports • Golf • Bowls • Snooker • Fishing • Growth Sports • Pool

  23. D19 Elsie and Arnold “Retirement Home Singles” • “Bankable” Sports • Bowls • Keep Fit • Yoga • Aerobics • Growth Sports • Aqua Fit • Tai Chi • Dance Exercise