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Market segments and sports participation

Market segments and sports participation. The Four Big Hitters. The following sports appear in the top ten sports for all nineteen segments: Recreational walking Recreational cycling Gym Swimming . On their way there…….

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Market segments and sports participation

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  1. Market segments and sports participation

  2. The Four Big Hitters • The following sports appear in the top ten sports for all nineteen segments: • Recreational walking • Recreational cycling • Gym • Swimming

  3. On their way there…… • A second tier of sports which appear in the top ten for the majority of segments • Badminton (17 segments) • Yoga (12) • Golf (11) • Aerobics (10) • Tennis (10) • Road Running (10)

  4. How we got here ………… • “Bankable” sports – In the top ten absolute and also in the top ten by population or supergroup index • Growth sports – are not in the top ten absolute sports but are in both the population or supergroup index • Refers to all sports regardless of intensity • Given in absolute size order

  5. A01 Ben “Competitive Male Urbanite” • “Bankable” Sports • Football (indoors and outdoors) • Golf • Growth Sports • Cricket • Rugby Union • Rugby League • Skateboarding • American Football

  6. A02 “Jamie Sports Team Drinkers” • “Bankable” Sports • Football (indoors and outdoors) • Growth Sports • Weight Lifting • Pool

  7. A03 Chole “Fitness Class Friends” • “Bankable” Sports • Aerobics • Horse Riding • Yoga • Growth Sports • Netball • Trampolining

  8. A04 Leanne “Supportive Singles” • “Bankable” Sports • Aerobics • Growth Sports • Dance Exercise • Netball • Body Combat • Ice Skating • Rounders • Gymnastics

  9. B05 Helena “Career Focused Females” • “Bankable” Sports • Aerobics • Yoga • Horse Riding • Growth Sports • Pilates • Netball • Hockey Field • Body Pump

  10. B06 Tim “Settling Down Males” • “Bankable” Sports • Football (indoors and outdoors) • Golf • Squash • Growth Sports • Cricket • Rugby Union • Shooting • American Football

  11. B07 Alison “Stay at Home Mum” • “Bankable” Sports • Aerobics • Yoga • Horse Riding • Growth Sports • Pilates • Netball • Skiing • Trampolining • Body Pump • Rounders

  12. B08 Jackie “Middle England Mums” • “Bankable” Sports • Aerobics • Growth Sports • Trampolining • Ice Skating • Rounders • Step Machine • Roller Blading

  13. B09 Kev “Pub League Team Mates” • “Bankable” Sports • Football (indoors and outdoors) • Fishing • Weight Training • Growth Sports • Snooker • Darts • Weight Lifting • Pool • Fishing Sea

  14. B10 Paula “Single Stretched Mum” • “Bankable” Sports • Aerobics • Keep Fit • Growth Sports • Trampolining • Ice Skating • Step Machine • Rounders • Roller Blading • Skipping

  15. C11 Philip “Comfortable Mid Life Males” • “Bankable” Sports • Golf • Football (indoors and outdoors) • Squash • Growth Sports • Cricket

  16. C12 Elaine “Empty Nest Career Ladies” • “Bankable” Sports • Yoga • Aerobics • Pilates • Horse Riding • Growth Sports • Dance Exercise • Body Pump • Step Machine

  17. C13 Roger and Joy “Early Retirement Couples” • “Bankable” Sports • Golf • Yoga • Keep Fit • Growth Sports • Pilates • Bowls • Aqua Fit • Tai Chi • Sailing – Dingy • Skittles • Shooting – clay pigeon

  18. C14 Brenda “Older Working Ladies” • “Bankable” Sports • Keep Fit • Aerobics • Growth Sports • Dance Exercise • Step Machine • Health and Fitness • Skipping

  19. C15 – Terry “Local “Old Boys” • “Bankable” Sports • Fishing • Weight Training • Snooker • Darts • Growth Sports • Pool • Fishing – sea • Weightlifting • Shooting • American Football

  20. C16 Norma “Later Life Ladies” • “Bankable” Sports • Keep Fit • Aqua Fit • Darts • Growth Sports • Dance Exercise • Tai chi • Step machine • Skipping

  21. D17 Ralph and Phyllis “Comfortable Retired Couples” • “Bankable” Sports • Golf • Bowls • Keep Fit • Tennis • Growth Sports • Shooting

  22. D18 Frank – “Twilight Gents” • “Bankable” Sports • Golf • Bowls • Snooker • Fishing • Growth Sports • Pool

  23. D19 Elsie and Arnold “Retirement Home Singles” • “Bankable” Sports • Bowls • Keep Fit • Yoga • Aerobics • Growth Sports • Aqua Fit • Tai Chi • Dance Exercise

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