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John Elkington: Pioneer of Corporate Social Responsibility and Sustainability Advocacy

John Elkington, co-founder of SustainAbility and Volans, has been a leading figure in corporate social responsibility (CSR) for over three decades. Serving as Chairman of SustainAbility from 1995 to 2005, he has shaped the green business movement through his influential writings and activism. Named among the '1000 Most Influential People' in London in 2008 and ranking fourth in a CSR International survey of top leaders, his works, including the bestselling "Green Consumer Guide," emphasize transformative business practices for a sustainable future.

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John Elkington: Pioneer of Corporate Social Responsibility and Sustainability Advocacy

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  1. Assignment 3 Identifying CSR / Sustainability Heroes

  2. John Elkington • Co-founded SustainAbility with Julia Hailes in 1987, served as Chairman from 1995-2005, and has been a Board member throughout • He worked with TEST (Transport & Environment Studies as a Senior Associate • co-founded Volans, where he is Executive Chairman.

  3. John Elkington • BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.” • In 2008, The Evening Standard named him among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru,” and as “an evangelist for corporate social and environmental responsibility long before it was fashionable.” • In 2009, a CSR International survey of the Top 100 CSR leaders placed him fourth out of 100 people listed.

  4. John Elkington • John is author or co-author of 17 books (including 1988’s million-selling Green Consumer Guide; the most recent being The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, co–authored with Pamela Hartigan and published by Harvard Business School Press, 2008) and over 40 published reports (the most recent being The Transparent Economy: Six Tigers Stalk the Global Recovery—and How to Tame Them, 2010)

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