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Frankie’s plans for 2008…

Frankie’s plans for 2008…. VoltiNEWS. New look (first one sent in February) Stricter editing deadlines Catchier headlines/intro (will tweak on newsletter face) More personal introduction (ie: message from the editor). More about your VoltiNEWS articles….

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Frankie’s plans for 2008…

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  1. Frankie’s plans for 2008…

  2. VoltiNEWS • New look (first one sent in February) • Stricter editing deadlines • Catchier headlines/intro (will tweak on newsletter face) • More personal introduction (ie: message from the editor)

  3. More about your VoltiNEWS articles… • Content is important – guides, handbooks, DVDs, anything on the 17th Edition, regulations and “free” stuff gets people clicking • Make sure company name and product/service is in title (to increase search engine visibility) • Picky editor stuff: - use notepad - do not capitalize entire title - images < 200 x 200 pixels and JPEG • When you are finished uploading your article, take a look at it…if it looks funny, please call me for help! • If you are not responsible for submitting news, make sure your PR teams know that they need to submit – and make sure I am prompting the correct individual (have discovered a couple of people on my news list don’t work at the agencies anymore)

  4. Deadlines… VoltiNEWS 1 and 2 have the SAME deadline!! • I can resend you the deadlines if you need them • I give you 2 prompt emails – 1 a few days before deadline and 1 on the day of Deadlines are there for a reason: • Articles need tweaking (intro and/or title) on the newsletter • Articles need arranging on newsletter (try not to put competitors together) • Photos need editing • Not all of you upload your pieces (which means I am chasing your PR team for news and then uploading it myself) • VoltiTV – I script VoltiTV News Reports the day after the deadline and it is filmed the next morning.

  5. VoltiTV • Aim is to have VoltiTV News Report in every VoltiNEWS VoltiNEWS1: • 2 pieces of manufacturer’s news • 1 piece of industry news • On My Desk VoltiNEWS2: • 2 pieces of manufacturer’s news • 1 piece of industry news • James Hunt’s monthly VoltiBULLETIN update

  6. How do you get onto VoltiTV? • There are 4 slots a month for manufacturer’s news in the VoltiTV News Reports (2 in each newsletter) • If you snooze, you lose – miss the deadline, miss your chance • Articles with high resolution images and/or videos will look better on TV, so please submit them with your articles if you have them • Some manufacturers are really keen and I will continue to give them slots if you can’t submit news and images on time • News reports will be used beyond the newsletter into the in-store screen pilot project – this means your news will be shown in leading wholesaler outlets…for free.

  7. Other opportunities… A Cuppa With… • Do you know anyone in the industry that uses your products? • Article has me enjoy a cuppa with and interview an individual with an interesting job in the industry • This is an indirect way to promote your products through a real individual that works with your product Previous great example: “A Cuppa With…Stuart Collins, Thermal Imaging Engineer” (Fluke) Upcoming story: “A Cuppa With…Mo ____, Sustainable Energy Engineer” (Applied Energy)

  8. Other opportunities… Invite me to your events! • “Voltimum out and about” articles • Examples: OSRAM’s Big Switch, Kopex - Hazardous Area Range, ABB/KNX – Intelligent Buildings Photos and article – free! (we want registrations though) Video coverage – at a cost (please ask for price list)

  9. VoltiSPECIALS Draka Jan 24th Prysmian Feb 7th Availability until the end of the year: May 8th May 22nd Jun 5th Jun 19th July 24th Sept 4th Sept 18th Nov 6th Osram Feb 21st Elkay Feb 27th

  10. Animation

  11. Technical Developments

  12. Counterfeit Kills Website www.counterfeit-kills.co.uk

  13. TV@PoS • Wholesaler Update - • How the system works – hardware & software • The first loop • Future loops

  14. Wholesaler meetings – November 2007 • Top Level Meetings attended by David Schofield & MF • Edmundson Electrical (G. Love, R. Smith & Mark Felber) • Wilts (M. Kingsbury, Jane Hart, Marketing Manager) • WF Electrical (Graham Cass, Commercial Director) • Identification of branches and signature of ‘Memorandum of Understanding’ • Signature by profit centre – 10 Edmundson outlets • Central signature – Wilts 6 outlets • Awaiting signature by Graham Cass of WF Electrical

  15. Wholesalers identified for inclusion in Pilot Project Each branch manager has ‘benefitted’ from a VoltiPRESENTATION’!

  16. Key Facts about participating wholesalers (Edmundson 1) • Avg trade counter size: 80 – 100 Sq. Metres • Total T/O of Edmundson branches involved in pilot project (PP): £85 million p.a. • Largest: Glasgow £25 million • Smallest : Portsmouth £3 million • Average: £5-7 million p.a. • Total Trade Counter T/O of Edmundson Branches in PP: £16 million p.a. • Largest: Norwich £2.5 million • Smallest: Portsmouth £0.85million • Average: £1.2 million p.a. • Trade counter t/o as a % of total turnover: approx 20% • Highest: Spalding 37% • Lowest Manchester 9% • Avg: 25- 30% • Avg. trade counter transaction size: £80 - £100

  17. Key Facts about participating wholesalers (Edmundson 2) • Total number of trade accounts: 4,500 approx. • Highest: Norwich 800 • Lowest: Portsmouth 275 • Total Trade counter transactions per day: 1,000 • Highest: Glasgow 150 • Lowest: Portsmouth 50 • Average: 80-100 • Multiply by 1.5 to get ‘footfall’: 1,500 viewers per day • Length of visit: 5 minutes to 20 minutes – average 12-15minutes

  18. General Comments • Developed in last 10 years from ‘nothing outside the counter ( theft concerns) to ‘Cram it all in’ (attractive margins > 30%) • Low ceilings, badly lit, cluttered, relatively small • No uniformity of shape, layout, merchandising, product displayed • Exception seems to be Racking system • All have Coffee machines & most have literature racks

  19. General Comments • Intimate & friendly environment – shopping the way it used to be. “The Pub of the Industry” • Electrical contractors’ ‘office’ – regular & comfortable meeting place • Regular and loyal customers • Captive and receptive audience • Screen likely to be a high-profile element in the outlet • Trade counter displays about 50 to 100 product lines but outlet has 5,000 + in the warehouse and managers are keen to make people aware of these.

  20. Presence of manufacturer brands at trade counters • 30 brands from Voltimum members ‘present’ at trade counters • 20 brands appeared in fewer than 3 outlets • Only 6 brands appeared in more than 5 outlets • Thorsmann – 9 outlets • Kew Technik – 9 outlets • OSRAM – 7 outlets

  21. Screens in situ – the beginnings of a network! Edmundson - Spalding Wilts - Bristol Edmundson - Plymouth Edmundson - Enfield Voltimum HQ Wilts - Swindon

  22. Installation Schedule – latest

  23. Screens in situ Email from Chris Mizen – EPH Spalding - 12th March 2008 “Hi Margaret Bit of quick feedback for you. The TV is receiving a positive reaction from customers, who are both intrigued and genuinely interested   Visiting suppliers are also taking notice and asking questions as well, the quality of the detail seems to impress them. You will also be pleased to know that we have generated our first trade counter sale on Elkay products directly through the link on the TV. The content on the adverts is very diverse, the ones showing product such as Legrand and Elkay appear to gain the best reaction, particularly the Legrand one as it constantly displays the brand logo but demonstrates the ease of use and benefits of the Swifts tray superbly. Attached is a couple of pictures of the screen on the counter, one is the visual impact of the counter the other shows a customer transfixed to the TV whilst goods are being booked out, this also gives my guy breathing space to do his job without the customer hounding him for time!” Phone conversation with Steve Hoyle – Wilts Bristol- 12th March 2008 TV is Super. Customers very interested. Great fire performance product information. Doesn’t stock about 75% of the products but very interested in doing so. Please get manufacturers to contact him so he can create a profile and take product into stock.

  24. Email from Mark Kingsbury 13th March 2008 re Swindon Pics. “Hi Margaret, This is great to see, I can't wait to seeing them 'live' on my return from London next week! Keep the pictures coming. Kind Regards”, Mark K

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