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Social Media Committee Meeting August 23, 2012

Social Media Committee Meeting August 23, 2012. Angie Walls and Paula Newbaker, Corporate Communications. Understanding Social Analytics. What is the difference between a “visitor” and a “follower?” A visitor only views our social media page

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Social Media Committee Meeting August 23, 2012

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  1. Social Media Committee MeetingAugust 23, 2012 • Angie Walls and Paula Newbaker, Corporate Communications

  2. Understanding Social Analytics • What is the difference between a “visitor” and a “follower?” • A visitor only views our social media page • A follower starts out as a visitor, but takes the extra step of subscribing • What is a “like”? What does this mean? • The “like” button is the new “word of mouth” of today • When a user clicks “like,” it is shared with his/her social circles • A user can “like” a company page as well as a specific post, image, video, etc. • People trust likes/recommendations from their friends more than any other source

  3. LinkedIn Social Media Growth • Followers & Visitor Statistics* • 59 new followers (863 total) update with actual number by 08/22 • 329 new unique visitors (10 percent increase since June) • 345 new page views (10 percent increase since June) FACT: What is the difference between a “visitor” and a “follower?” Visitor = a user who visits our LinkedIn company page Follower = a user who visits AND signs up to be notified of any company profile updates or news

  4. LinkedIn Social Media Growth • Who Are Our Followers? • 85 percent of total followers are NOT employees • 38 percent entry level, 27 percent senior level • Top industries include IT, Ed Data Mgmt, Higher Ed, and Software • Top companies our LinkedIn visitors also viewed: College Board, Blackboard, Sallie Mae, IBM, Dept of ED, and ASCD • Recent followers include: • Various IT, sales, and research professionals • Project Director at Careers Systems Development Corp. • Education Data Manager at Mid-Hudson Regional Information Center • University of Tokyo researcher • Wesley College student • The Art Institute of Pittsburgh - Career Services advisor • North Dakota University Director of Financial Aid • President of EMAS Pro Software • Oregon Private Investigators Consortium • CEO of Background Check International

  5. Signature 3 Media Coverage • 116 views, 3 subscribers, 1 like for Doug Shapiro video • 90.8 percent female, 9.2 percent male viewers • 51 percent viewed on YouTube.com • 44.2 percent viewed on AACC • 4.7 percent viewed on mobile device • 250 Facebook likes for AACC’s media coverage of Signature 3 • 45 mentions on Twitter (potential reach of 154,223 readers) • 1,219 total visits to our Signature Reports Web page

  6. Our YouTube Channelwww.youtube.com/NSClearinghouse

  7. July Social Conversations 12 Facebook mentions87 Twitter mentions and retweets Link to Infographic

  8. July Social Conversations From AskAManager.org

  9. Recent Trends on Twitter Most Popular Topics: “Community Colleges” and “Infographic” • #Agile • #CollegeBound • #comm_colleges • #CommunityCollege • #Emchat • #Hobsons • #Infographic • #National • #PersonalData • #StudentSuccess

  10. Upcoming Fall Launch • What’s Coming in Early September • The Clearinghouse will have a branded presence on LinkedIn, Facebook, Twitter • YouTube video channel is live • Social bookmark sites* increase traffic to our Web sites and related articles about us *Delicious, Digg, Reddit, StumbleUpon

  11. Social Media Training Development • Moving Ahead • Researching other companies and their success with online training for social media • Initial discussions to develop resources in coming months • Any members interested in participating in the training project?

  12. Committee Intranet Site

  13. How to Get Started • Announcements: What’s new, important news and updates. • Project Updates: Active projects that will be mentioned at upcoming fall meetings. • Committee Surveys: Quick links to surveys in which you’ll participate. • Important Dates: Upcoming meeting dates and times. • Resource Links: Best practices, social media strategy 101, other helpful pages. • Presentation Sign Up: Request a time slot at a future meeting to discuss/present. • Staff Approved for Social Media:Suggest Social Media Users, Content Experts. • Important Documents: Find a wealth of information, such as examples and white papers. You’ll also find meeting documents, analytic reports, training, and more. • Shared Wikis: We need your participation! We will be creating wikis to help members collaborate and brainstorm in between the meetings. • Influencers List: A couple of examples have been added.

  14. View Committee Site

  15. Task: Updating Our Social Influencer List • What is an influencer? • Put simply, we want to focus on these five main types found on social media: • The networker (social butterfly) • The opinion leader (thought leader) • The discoverer (trendsetter) • The sharer (reporter) • The user (everyday customer) • Read more in our Documents library

  16. Creative Briefs

  17. How NOT to Write a Creative Brief

  18. “Planning is what you do before you do something, so that when you do it, it is not all mixed up.”  A. A. Milne

  19. Establishing Objectives and Goals • Promote your company or a product? • Engage customers? • Build your brand? • Provide a customer service channel? • Build PR? • Increase business by a certain percentage? • Gain market share • Overcome a competitor?

  20. Final Tips • Be exact in your language • It’s a tool for you as an advocate • Set-up for great marketing plans • It is BRIEF • Contains only relevant information in context • Insights can make great objectives • Think about what problems you are solving, • What are the benefits of the product/service/initiative? • Why should the targets believe us? • How do you want people to feel?

  21. Next Month’s Meeting Fri, Sept 21 at 12:00 pm • New Topics • An update on the social media training program • First comprehensive results of the fall social media launch • Brief presentation on social media best practices • Rapid response strategy (how we respond to social media posts, negative comments, etc.) • Interactive discussion: Social audience profiling • The meeting agenda will follow soon

  22. Committee Members: Action Items • Add two or more “influencers” to our Influencer List (e.g., partners, trade associations, Dept of Ed contacts, etc) • Add suggestions for Content Experts and Social Media Users under Participating Staff • Take a short survey • Add at least one to two ideas to the wikis • Review the Project Status items to discuss in September • Please complete these items on the new Intranet page before the September meeting

  23. Questions?

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