ENTERTAINMENT ACCELERATOR

1. ENTERTAINMENTACCELERATOR BOOST BRAND AWARENESS INCREASE BOX OFFICE SALES A holistic entertainment strategy INFLUENCEACADEMY VOTERS

2. WHY ENTERTAINMENT ACCELERATOR? Because we deliver your message right to the entertainment influentials you need to engage with on an ongoing basis.

3. SOLUTIONS Find and deliver your audience, offline and online, to captivate them wherever they are consuming media. Our entertainment solutions leverage advanced data and analytics, to reach influencers who will spread the word and drive growth for film, TV, music, and other entertainment releases and special announcements.

4. SHOW ME THE MONEY $4B is spent annually on advertising to market feature films, with 10% allocated to the to the fastest growing channel—digital. It’s no surprise that the majority of advertising dollars go to TV (82%), but advertisers can maximize their overall revenue by decreasing TV budgets to 50% and increasing ad spend across other media. Source: 2014 Google Data, Kantar, Crimson Kexago, Metacritic, Rentrak.

5. OPPORTUNITY #1 OPPORTUNITY #2 PRINT DIGITAL Among advertisers analyzed, print advertising represented 3%, or $120M of total ad spend. Doubling ad spend to 6% would incrementally increase ad driven revenue. Digital is 3X more effective than TV at driving revenue. Taking ad effectiveness and other factors into account, marketers can see a strong incremental revenue lift by increasing digital ad spend to 35% of the mix. Source: 2014 Google Data, Kantar, Crimson Kexago, Metacritic, Rentrak.

6. TODAY’S MIX GROWTH MIX THE OPTIMAL MIX Small enhancements to your ad budget will lead to large growth in your ad revenue. Source: 2014 Google Data, Kantar, Crimson Kexago, Metacritic, Rentrak.

7. PRINT DIGITAL ACCELERATOR ACCELERATOR Get your message in front of entertainment influentials, with a unique and impactful multi-page communication piece, bound to the cover of prestigious Time Inc. titles like People or Entertainment Weekly, and delivered to the our insider list of 10,000+ influencers or distributed at industry events. Utilize our proprietary Omnipoint data to build a multifaceted digital strategy, to promote upcoming films to both B2B and B2C audiences to drive awareness, ticket sales, and Academy votes.

8. PRINT SOLUTIONS

9. Feature your message on a four-, six-, or eight-page communication piece, wrapped around Time Inc. titles including People and Entertainment Weekly, providing an eye catching, relevant, and welcome editorial context that’s sure to break through the clutter. FOR YOUR CONSIDERATION Leverage our proprietary entertainment insider list, a collection of 10,000+ entertainment influentials from Academy voters and journalists, to prominent radio DJs and screen writers. Have one-to-one conversations with entertainment influentials, the movers and shakers who shift the tides in your industry. Deliver directly to their primary business, right before you need to make a big splash. It’s ideal to promote an action, like watching a screener or promoting your announcement on air. Distribute at industry events including film festivals, award shows, and more.

10. FRONT COVER INSIDE FRONT COVER COVER WRAPSIN ACTION INSIDE BACK COVER BACK COVER

11. FRONT COVER INSIDE FRONT COVER GATE COVER WRAPSIN ACTION OUTSIDE GATE INSIDE BACK COVER BACK COVER

12. INSIDER NETWORK Our insider network delivers entertainment influentials, and Academy Voters. Our proprietary lists are compiled by our research and insights department and list development team, to ensure no stone is left unturned.

13. Academy Voters Academy Nominees Academy Winners Executive Director* Director* Assistant Director Development Executive Marketing Executive PR Executive Sales Executive Promotion Director Press Director Director of Photography* Cinematographer* Executive Producer Producer* Assistant Producer Film Editor* Actor* Casting Director* Costume Designer* Production Designer* Art Director* Set Director* CEO* COO* Head of Production (Creative)* Head of Domestic Distribution* Head of International Distribution* Head of Animation* Makeup Artists & Hairstylists* Head of Physical Production* Head of Visual Effects Production* Head of Post-Production* Stunt Coordinator* Music Producer* Music Supervisor* Orchestrator* Performer* Public Relations* Visual Effects Supervisor* Mechanical/Special Effects Supervisor/Coordinator* Computer Graphics Supervisor* Creature/Character Effects Supervisor* Visual Effects Animation Supervisor* Special Technology Supervisor* Compositing Supervisor* Press Supervisor* Writer* Screen Writer* Talent Agents PGA Members DGA Members WGA Members SAG Members IATSE Members Hollywood Foreign Press Association News Anchor – National & Local FM/AM Radio Disc Jockey Sirius/XM Radio Disc Jockey Talk Show Hosts Radio Talent Radio Producer Radio Programmer Entertainment Editors Entertainment Journalists Entertainment Reporters Entertainment Bloggers Social Media Personalities Broadcast Journalists & Reporters Music Journalists JOB TITLES *Known Academy job title.

14. NAICS CODES ORGANIZATIONS PURCHASED LISTS • 512110: Motion Picture & Video Production • 711410: Agents and managers for artists, athletes, entertainers, and other public figures • 711510: Independent artists, writers, and performers • 515112: Radio Networks • 515120: Television Broadcasting • 519110: News Syndicates • The Academy of Motion Picture Arts & Sciences • Hollywood Foreign Press Association • Screen Actors Guild • Producers Guild of America • Directors Guild of America • Writers Guild of America • International Alliance of Theatrical Stage Employees • Motion Picture Association of America • American Film Institute Members • The Hollywood Reporter Business Mailing List • Executive Directory of Motion Picture & Video Production • Motion Picture & TV Directors & Producers • Who’s Who in Entertainment • Motion Picture Industry Masterfile

15. January February • People’s Choice Awards • Golden Globes • Critics’ Choice Awards • Producer’s Guild • SAG Awards • American Cinema Editor’s Ace • Art Director’s Guild Awards • Academy Awards • Writer’s Guild Awards • BAFTA • American Cinematography Awards • Grammys • Cinema Audio Society • Independent Spirit Awards EVENTS Distribute your message, wrapped around the cover of People or Entertainment Weekly, at star-studded events. Continue conversations with this premier audience on their mobile phones, via an advanced geo-fence designed to deliver ads during the event and long after the curtain closes. March June • Kid’s Choice Awards • iHeart Radio Music Awards • Academy of Country Music Awards • Peabody Awards • Tony Awards • MTV Movie Awards • Primetime Emmys • Teen Choice • Comic-con

16. ENHANCEMENTS: VIRTUAL REALITY Share an immersive behind-the-scenes look at a specific scene, the making of, interviews with the actors, and more, ensuring your audience is 100% in-the-know.

17. We find our insider network online, by ingesting our proprietary list through a Data Management Platform (DMP). We match these segments to our online user pool, to create a highly targeted campaign which will deepen engagement with influentials and improve ROI. INSIDERS ONLINE Continue conversations with entertainment influentials on devices they turn to every day to be in the know. Sophisticated algorithms, demographic, and behavioral targeting build look-alike models from your extensive pool. The new audiences identified will be even more likely to engage and convert. All audiences are activated across our programmatic platform—MNIx—leveraging display, mobile/tablet, video, native, social, and connected TV inventory.

18. DIGITAL SOLUTIONS

19. DIGITAL STRATEGY A custom digital plan built with influencers in mind. Each customized tactic has been chosen to promote the entertainment industry across key content, targeting consumers throughout the day, Our approach was to select the best combination of partners by tactic, to diversify the buy, with the overarching goal of driving audiences to films. Each of these tactics has a unique approach, that when combined presents a full funnel solution to reach users through multiple touchpoints during their path to purchase.

20. PROGRAMMATIC: BUDGET: Scalable • PMP White List: Awards Season, Film Enthusiasts • Audience Solutions • Advanced Geo-Fencing via Mobile Entertainment Solution

21. DIGITALAMPLIFICATION BUDGET: Scalable • MNIx Plan @ $100,000 Level • Mobile Entertainment Solution via film check ins • NCM Digital Cinema Accelerator & Movie Night Out App • Advanced Search Retargeting • Social Video Targeting: YouTube, Facebook, Instagram, Twitter

22. DIGITAL TACTICS Programmatic PMP NCM Digital 1 4 Target audiences programmatically with first-party Fandango data via NCM, including theater ticket purchases, cross-device delivery, and audience modeling. Access premium, brand safe inventory across key verticals, that align through behavior and interests for film enthusiasts and award show influencers. Audience Solutions 2 5 Marry unique first- and third-party data combined with social listening tools, to drill down on specific film audiences/film affinities. Adv. Search Retargeting Mobile Entertainment Social Video 3 6 Target users based on customizable, dynamic geo-fenced shapes, around specific theaters or by films they have checked in to via mobile apps. Both solutions track attribution. Run the best targeted video campaigns across YouTube, Facebook, Instagram, and Twitter, to increase brand engagement and awareness with potential film goers. Use an exclusive combination of data and technology to reach, attract, and engage customers at scale, from purchase intent and prospecting to retention and conquesting.

23. Programmatic PMP ACCESS PREMIUM, BRAND SAFE INVENTORY ACROSS SPECIFIC THEMES AND AUDIENCES, THROUGH CURATED PRIVATE MARKETPLACE PACKAGES. • Inventory: Run across programmatic inventory based on vertical, consumer behavior, interest, and innovative ad technologies. Based on your campaign goals, we use Omnipoint—our proprietary insights, planning, and optimization engine— to identify the PMP that’s right for you. • Cross-Screen Campaigns: Access quality inventory across screens, including desktop, mobile web, and tablet. • Increased Control: 100% site transparency increases control of where your ads are served. • First Look on Impressions: Guaranteed first-look inventory means you have more exclusive access than going through an Open RTB market. • Full Service: Fully-managed service, from segmenting inventory and selecting packages to executing and maintaining live programs.

24. AUDIENCE SOLUTIONS REACH YOUR AUDIENCE BASED ON THEIR LIFESTYLE ALIGNED CHARACTERISTICS AND DEMOGRAPHICS. • How it Works: • We marry first- and third-party data to drill down on your specific audience. • Your message will reach your custom audience wherever they go online. • A • B • C • D • E

25. MOBILE ENTERTAINMENT REACH YOUR TARGET AUDIENCE IN CUSTOM GEOGRAPHIES ON THEIR MOBILE PHONES —WITH ADVANCED LATITUDE AND LONGTITUDE DATA. • How it Works: • Flexible geo-spatial technology generates fully customizable, dynamic shapes, specific to each campaign. • Your audience is served your ad the exact moment they enter your predefined geo-fenced area, via targeted in-app ads. • Retarget these users with in-app ads anywhere they go, even after leaving the geo-fenced area. Custom recency levels are available. • A Perfect Solution to: • Target mobile users in proximity to your business. • Retarget customers based on when they visited a business’ location—from 5 minutes ago to 30 days ago. • Increase brand awareness with concentrated spends. • Target competitor locations.

26. NCM DIGITAL NCM PROVIDES A UNIQUE SET OF SOLUTIONS TO REACH DIGITALLY CONNECTED MOVIEGOERS BEFORE AND AFTER THEIR MOVIE THEATER EXPERIENCE. • NCM and Fandango recently formed a strategic partnership where NCM now can utilize aggregated sets of Fandango’s moviegoer demographic data into its broader data management platform. • Some solutions include: • NCM Cinema Accelerator: Utilizes first party data including theater ticket purchases, cross device delivery and audience modeling. • FirstLook5: A 5 minute online video version of NCM’s First Look with over 2 million weekly views. • Movie Night Out App: Target audiences via NCM’s free app that includes trailers, reviews, theater locations and Fandango showtimes and ticketing.

27. ADVANCED SEARCH RETARGETING FIND CONSUMERS BASED ON PREVIOUS SEARCHES THEY’VE CONDUCTED IN LEADING SEARCH ENGINES. • How it Works: • You provide a keyword list. Don’t have one? We can use Omnipoint to create one. • When a consumer enters a specific keyword or phrase from that list into a search engine, they become part of a qualified keyword cookie pool. • They are served an ad at a later time.

28. SOCIAL RUN THE BEST VIDEO CAMPAIGNS ACROSS YOUTUBE, FACEBOOK, AND INSTAGRAM, TO ENGAGE YOUR EXACT AUDIENCE. • Optimize your investments with dynamic budget allocation across platforms to maximize KPI performance. • Maximize your results through technology that learns and optimizes based on engagement, earned views, and costs. • Understand your performance through reports, industry benchmarks, and in-depth competitive analysis.

29. THE RECAP Our Entertainment Accelerator program leverages advanced data and analytics across print and digital solutions. We can reach entertainment influencers, the movers and shakers in your industry, who will spread the word and drive growth and revenue for your property.