1 / 27

Geo-Coupons

Geo-Coupons. A case for “C ode I n T he A ir”. Lenin Ravindranath. Targeted Ads. Targeted Ads and Coupons. Medium of delivery Printed coupons Internet Identifying potential targets Shoppers Users visiting websites Based on browsing behavior. Geo-Coupons.

nola
Télécharger la présentation

Geo-Coupons

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Geo-Coupons A case for “Code In The Air” Lenin Ravindranath

  2. Targeted Ads

  3. Targeted Ads and Coupons • Medium of delivery • Printed coupons • Internet • Identifying potential targets • Shoppers • Users visiting websites • Based on browsing behavior

  4. Geo-Coupons • Deliver coupons to mobile phones • Location based

  5. Geo-Coupons • Based on “geo-shopping” behavior

  6. Scenario $265.61

  7. Scenario $265.61 $434.12

  8. Geo-Shopping Behavior Target $87.10 Best Buy $434.12 Star Market $121.61 Macys $49.99 Sasso $31.20

  9. Finding Geo-Shopping Behavior • Extract shop address from transaction details

  10. Finding Geo-Shopping Behavior Geo Coupons Poll, Location Best Buy, Cambridge Google Map API Best Buy $265.61

  11. Geo-Coupons • Deliver ads and coupons to mobile phone • Based on “geo-shopping” behavior • Location based

  12. Geo-Coupons as a service Geo-Shopping Database Geo Coupons

  13. Platform CODE IN THE AIR Geo Coupons

  14. Location based … Ads Social Network Twitter People Near Me Coupons Survey Profiles News Classified Reminders Monitoring Reviews Recommendations

  15. Location based ads Starbucks Nearby Starbucks Nearby

  16. Code in the air action:silent

  17. Code in the air “Buy Milk in grocery!” action:vibrate

  18. Location based … Ads Social Network Twitter People Near Me Coupons Survey Profiles News Classified Reminders Monitoring Reviews Recommendations

  19. Code in the air http://codeintheair.appspot.com

  20. Code in the air

  21. Coupons iconsrc:<url> title:Circuit City discounts text:40% discount on everything imgsrc:<url> locate:lat,lng

  22. Architecture Code in the Air Server Location, Query Location, Query Post (code) Web apps Geo-Coupons Geo-Classified Location, Query Feedback Cross Platform Code in the Air Client

  23. Challenges • Permissions • Sandboxing • Privacy

  24. Backup

  25. Code in the air

  26. Post-its in the air

  27. Post-its in the air

More Related