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KARAOKE-Type Presentations

KARAOKE-Type Presentations. Exercises for a 2-Slides Presentation Entry (Convince or inform somebody). What is the Overall Process?. Design, Prepare, Deliver! Allow 10-15% of the time for questions The Formal Structure of a Presentation: The Start (Introduction, Entry – “Title Slide”)

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KARAOKE-Type Presentations

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  1. KARAOKE-Type Presentations Exercises for a2-Slides Presentation Entry(Convince or inform somebody)

  2. What is the Overall Process? Design, Prepare, Deliver! Allow 10-15% of the time for questions • The Formal Structure of a Presentation: • The Start (Introduction, Entry – “Title Slide”) • The Body (KISS – Keep it Simple, Stupid) • The End (Summary, Exit) • The Process Structure, addressing the audience: • Tell them what you are going to tell them • Tell them • Tell them what you have told them W. Runge 02/2009

  3. Why is the Start so Important? • Your introduction will get your speech off to a good start Grab attention – build tension (AIDA!) • A question is often a good start;analogies (“What do these have in common?”) • Tell the audience - what you will share with them;why they can “win”; • Use a statement with a “catch word” (“growth”) • Bring the audience in line with you,the audience should be on the same wavelength W. Runge 02/2009

  4. A 10-Slides Presentation (10/20/30) • Company name, presenter name, contact information (Web) • Problem: the need and the market • Solution: offering and its key benefits • Business model and profitability • Technology and related processes/issues • Competition, intelligence and strategy • Marketing and sales plans • Leadership team and prior experience • Financial projections (summary) • Current status and funds required 3. 1.2. Template W. Runge 02/2009

  5. Example 1 • Nano-Tex, LLC • Founded in 1998 (USA) W. Runge 02/2009

  6. The Problem … with Textiles • Despite rapid changes in fashions, fabrics haven’t changed dramatically • Textiles: an “old industry”; technologically, “state-of-the-art” is decades old • Basic, widespread consumer problems remain unsolved, e.g. • Spills and stains, • Wrinkles, perspiration • Synthetic “feel” W. Runge 02/2009 6 W. Runge 02/2009

  7. What If …These Problems are Solved? • In everyday fabrics • Without compromising the look and feel of the fabric • At a reasonable cost • Cheaply enough to make these features broadly available • to consumers on a mass scale • around the world • ... through the use of proprietary technology W. Runge 02/2009 7 W. Runge 02/2009

  8. Das Problem … bei Textilien • Trotz schnellen Wechsels in der Mode, haben sich die Stoffe nicht sehr verändert • Textilien: eine “alte Industrie”; der Stand der Technik ist seit Dekaden der alte • Fundamentale, weitverbreitete Probleme von Konsumenten sind weiter ungelöst, z.B. • Verschmutzungen und Flecken, • Falten, Schweiß • Anfühlen nach Kunststoff W. Runge 02/2009 8 W. Runge 02/2009

  9. 9 Wie wäre es, wenn … diese Probleme gelöst sind? • Für alltägliche Stoffe • Ohne Kompromiß zwischen Aussehen und Anfühlen des Stoffes • Zu vernünftigen Preisen • Billig genug, um alle diese Merkmale breit zur Verfügung zu stellen • mit einem Massenangebot für Konsumenten • auf der ganzen Welt • ... mit einer proprietären Technologie W. Runge 02/2009 9 W. Runge 02/2009

  10. Example 2 Workshop Presentation: • What Are Business Plan Specifics for New Technology-Based Firms? A business plan should ask and answer the tough questions! W. Runge 02/2009

  11. What Are We Talking About? • New Technology-Based Firms (NTBFs) and/orResearch-Based Startups (RBSUs)? • Innovation? • Invention (patents) to innovation? • Science2Innovation? W. Runge 02/2009

  12. What Should We Talk About? Value Creation and Capture by Science and Technology (Technology for technical innovationand organizational innovation) W. Runge 02/2009

  13. Example 3 • SOMS Technologies, Inc.(Spin-On Microfilter System) • Founded in November 2006 (USA) W. Runge 02/2009

  14. Is It Worth to Deal with a ProblemYou Are All Familiar With? • Routine car (vehicle) maintenance is repetitive, time consuming and expensive • Most common is oil and oil filter change • What if … you can use the same oil for ca. 30,000 miles rather than the common 3,000 – 5,000 miles? W. Runge 02/2009

  15. What’s the Solution? • Through inefficient oil filters oil becomes ‘dirty’ and requires changing • The smallest particles (3-10 microns) create most friction and engine wear Remove small particles =Better engine protection, fuel efficiency and extended oil change interval (saving money) • SOMS Technologies developed and offers a patented super-high efficiency engine lubricating oil filter! And it’s reducing CO2 emission! W. Runge 02/2009

  16. Example 4 • Vitracom AG • Founded in 2000 (DE) W. Runge 02/2009

  17. What Do These Have in Common? Passers-by on a public place Security video surveillance Tracking subjects (people; sports) or objects (automotive) against a structured background: how many (“frequencies”), how long Cars on a highway Customers with a retailer W. Runge 02/2009

  18. What about a Quantitative Marketing Tool? Therefore, have a look at opportunities for just our main product:SiteView as multi-purpose video sensors for … • Using video-based tracking (“video-basierte Objektver-folgung”) • For instance, people’s behaviors in supermarkets, big retail shops, shopping malls etc. • Anywhere in the world (“Besucherfrequenzmessung”) W. Runge 02/2009

  19. Example 5 • Quiet Revolution, Ltd. (Course Slide 4.19) • Founded in 2005 (out of the firm CCO2 founded in 2000, an engineering and design studio providing low carbon solutions for the urban environment) W. Runge 02/2009

  20. CleanTech: Opportunities Driven by Societal Attitudes and Political Programs • Is there still a big opportunity in the booming wind energy markets around the world? • Change the perspectives: from well-known large industrial setups of (on-shore or off-shore) wind farms to urban standalone environments and “private wind turbines”! • The problems? • Technology: blade size or obstacles in prevailing wind directions and wind power (turbulences) • Objections: turbines’ noise and visual impact • Cost/benefit: energy efficiency W. Runge 02/2009

  21. Quiet Revolution’s Solutions Concerning the size and noise:use a different type of “windmill” Clients? Include major retailers, sports and leisure arenas, governmental departments, schools and universities; developers Horizontal AxisWind Turbine Vertical AxisWind Turbine Concerning wind directions, turbulences and energy efficiency: VAWT produces 20-40%more energy than similarsized HAWT in turbulent(urban) environment W. Runge 02/2009

  22. CleanTech Gelegenheiten: gesellschaftliche Einstellungen und politische Programme • Gibt es immer noch große Gelegenheiten in den weltweit boomenden Windenergiemärkten? • Verändern Sie die Perspektiven: statt wohlbe-kannte große industrielle Anlagen der (on-shore oder off-shore) „Windfarmen“ hin zu städtisch isolierten Umgebungen und “privaten Windrädern”! • Was sind dabei die Probleme? • Technik: die Flügelgröße oder Beeinträchtigungen durch vorherrschende Windrichtungen und -stärke (Turbulenzen!) • Einwände: Rotorengeräusche und Anblick • Kosten/Nutzen: Energieeffizienz W. Runge 02/2009

  23. Quiet Revolutions Lösung Bzgl. Dimension und Geräusche:Einsatz einer anderen „Windmühle“ Kunden? große Einzelhänd-ler, Sport- und Freizeit-arenen, staatliche Stellen, Schulen und Universitäten; Entwickler Horizontalachsen-Windrotor Vertikalachsen-Windrotor Bzgl. Windrichtungen, Turbulenzen und Energie- effizienz: QuietrevolutionVertikalachsen-rotor (VAWT)nutzt Wind von allenRichtungen ohnejeweilige Anpassung VAWT produziert 20-40%mehr Energie als HAWT ähn-licher Größe in turbulenter(städtischer) Umgebung Traditionelle HAWTmüssen sich an die Windrichtung anpassen W. Runge 02/2009

  24. Example 6 • ChemCon GmbH • Founded 1999 (ex ChemCon GbR, active in chemical consulting since Jan 1997) W. Runge 02/2009

  25. Active Pharmaceutical Ingredients (APIs) – Still Room for Growth! • There are myriads of startups and small firms active in APIs (many from China and India) – focusing on drugs for “big pharma” • But, big pharmaceutical companies focus usually on diseases “common” for very large populations! • Drugs for “rare diseases” do not receive proper attention; they are “orphan drugs” • APIs are usually low-molecular weight organic compounds W. Runge 02/2009

  26. ChemCon’s Opportunities:Growth Constellation with APIs Special Offerings: • Milli- and small scale API production for orphan drugs as well as bio-inorganic APIs (“metals in life processes”) – ChemCon’s global market leadership! • Additionally, injectable APIs are targeted(higher level of microbiological regulation than other APIs!) Special customers:Orphan drug status (“rare diseases”) gives a manufacturer/customer financial incentives (e.g. in US tax reductions and marketing exclusivity) W. Runge 02/2009

  27. Pharmawirkstoffe (APIs) –Immer noch Raum für Wachstum! • Für APIs gibt es unzählige Startups und kleine Firmen (viele aus China und Indien) – fokussiert auf Medikamente für Pharmagroß-unternehmen • Aber, Pharmagroßunternehmen zielen meist auf „übliche“ Krankheiten, die bei sehr großen Bevölkerungsgruppen verbreitet sind! • Medikamente für “seltene Krankheiten”? Da gibt es wenig entsprechende Aufmerksamkeit;es sind “verwaiste Medikamente” („orphan drugs“) • APIs sind meist organische Verbindungen mit niedrigem Molekulargewicht W. Runge 02/2009

  28. ChemCon: Wachstumskonstellation mit APIs Spezielle Angebote: • Im Bereich Kleinmengen-Pharmawirkstoffe („orphan drugs“) als auch bio-anorganische Wirkstoffe („Metalle in Lebensprozessen“) – ChemCon ist hier globaler Marktführer • Außerdem werden auch injizierbare APIs in Angriff genommen (mit höherem Anspruch bezüg-lich gesetzlicher Regelungen als andere APIs!) Spezielle Kundschaft:Ein „Orphan Drug“ Status („seltene Krankheiten“) gibt Herstellern/Kunden finanzielle Anreize (z.B. in USA Steuererleichterung und Marktexklusivität) W. Runge 02/2009

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